Head of Strategic Sales

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client – A fast-growing human performance supplement company.

Job Description

As the Head of Strategic Sales, you will lead the development and execution of long-term sales strategies within our non-traditional sales channels (pro and collegiate sports, healthcare & practitioner, gym & fitness, and retail affiliates). You’ll be responsible for identifying and cultivating high-value partnerships and optimizing sales processes. This is a high-visibility, high-impact leadership role that requires both strategic thinking and operational excellence. This role will lead the sales organization, expand market share, and build lasting customer relationships while ensuring sales targets are met or exceeded.

Responsibilities

• Develop and lead the company’s strategic sales roadmap, identifying and prioritizing new markets, partnerships, and revenue streams
• Analyze and capitalize on market trends, competitor strategies and customer insights within the nutrition and supplement industry to inform business decisions and refine sales strategies
• Build and manage relationships with enterprise-level clients, healthcare partners, corporate wellness programs, distributors, retail affiliates and other strategic partners
• Negotiate high-value contracts and partnerships, ensuring favorable terms that support long-term growth
• Establish and manage sales targets, budgets, and forecasts to ensure revenue goals are achieved
• Monitor and report sales performance metrics, adjusting strategies as needed to optimize results
• Build, mentor, and manage a high-performing sales team fostering a culture of ownership, accountability, and growth
• Create and implement sales training programs to enhance skills and product knowledge
• Drive market expansion through new customer acquisition and channel development
• Partner with Marketing, Product Development, and Operations to ensure seamless product launches and marketing campaigns and ensure alignment and execution across the sales pipeline
• Collaborate with Finance to set pricing strategies, manage sales budgets, and forecast revenue
• Represent the company at trade shows, industry events, and customer meetings
• Lead forecasting efforts for sales and analyze item-specific data to support inventory planning and production schedules
• Report regularly to the executive team on pipeline development, revenue performance, and growth opportunities.

Qualifications

• 5-10 years of experience in sales leadership roles, preferably within the nutrition, supplements, or CPG industry
• Proven track record of achieving and exceeding revenue targets
• Strong leadership and team-building skills with experience managing high performing sales teams
• Ability to inspire, motivate, and drive a culture of high performance and accountability
• Expertise in building and executing sales strategies for B2B, DTC and affiliate sales
• Experience developing long-term strategic partnerships with key accounts
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly
• Proficiency in CRM platforms, sales forecasting tools, and sales performance metrics
• Exceptional negotiation and contract management skills
• Excellent communication and presentation abilities, with experience representing the company externally

Location

• Would need to be able to travel into Park City, Utah at least 2 weeks (M-W) per month.