Senior Manager, Strategy & Analytics

Posted 5.16.24
We are seeking a highly analytical and strategic leader to join our team as the Senior Manager of Strategy and Analytics. This role is crucial for driving our direct-to-consumer (DTC) strategy, optimizing our presence on platforms like Amazon, and enhancing our overall retail impact through advanced analytics and strategic forecasting.
What You’ll Do
  • DTC Forecasting & Metrics Modeling: Develop and maintain robust KPIs and metrics models to project and track performance, enabling data-driven decisions across the DTC channel.
  • Adaptive Scenario Planning: Lead scenario planning efforts to prioritize features and strategic initiatives, adapting to evolving market conditions and company objectives.
  • New Product Development (NPD) Forecasting: Conduct forecasting for new product launches, assessing potential market impact and setting realistic expectations for growth.
  • Media Measurement Effectiveness: Spearhead the analysis of media measurement effectiveness across DTC and Amazon platforms, utilizing advanced techniques such as attribution modeling, incrementality experimentation, and media mix modeling.
  • In-house Attribution Model Development: Design and implement a bespoke attribution model tailored to our unique business needs and customer journeys.
  • Customer LTV & Cohort Analysis: Perform in-depth lifetime value and cohort analysis to understand customer behaviors and profitability, both for DTC and Amazon channels.
  • DTC Merchandising Strategy: Develop and optimize pricing and promotional strategies in the DTC channel to maximize customer lifetime value.
  • Omnichannel Promotional Calendar: Create and manage a comprehensive promotional calendar, analyzing and recommending strategies across all channels including DTC, Amazon, and retail.
  • Omnichannel Pricing Strategy: Oversee pricing strategies across various channels to ensure market competitiveness and profitability.
  • A la Carte Business Case Development: Evaluate and develop business cases for a la carte offerings, assessing their viability and potential market impact.
  • New Product Incrementality: Analyze the incremental value of new product introductions across all sales channels.
  • Quarterly Subscription Modeling/Analysis: Oversee and refine subscription models, providing insights and strategies for sustainable growth.
Who You Are
  • Proven experience in strategic analytics, forecasting, and model development, preferably in a senior role within a DTC or e-commerce environment.
  • Strong background in statistical analysis, economic modeling, and data science techniques to analyze customer behavior and market trends across different channels, ultimately recommending channel mix strategies that maximize profitability and P&L contribution.  
  • Excellent communication and collaboration skills with the ability to translate technical findings into actionable insights for non-technical audiences.
  • Experience with media measurement, attribution modeling, and scenario planning.
  • Demonstrated ability in developing and implementing pricing and merchandising strategies.
  • Excellent analytical, problem-solving, and project management skills.
  • Ability to work independently and manage multiple projects simultaneously.
What You’ll Need
  • Education:.Bachelor’s degree in Business, Economics, Statistics, Data Science, or related field. Master’s degree preferred.
  • Experience: 3+ years of experience in data analysis or strategy role, preferably in the DTC space.
  • Advanced proficiency in analytical and data visualization tools (e.g., SQL, Excel, Looker, BI Tools) to create compelling and informative dashboards.
  • Experience with ERP (Netsuite) and FP&A Solutions (Adaptive) a plus.
Compensation and Benefits
  • PAY RANGE: $91,000 – $150,000
  • Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on several factors, which may include your skills, level, years of experience, technical expertise, and other qualifications. You will be eligible for the upper end of the salary range. You will be also eligible for equity and great benefits + 401k + unlimited PTO etc – see our list of perks/ benefits below.
Additional Compensation, Perks and Benefits:
  • 401k Match – Up to 4%
  • Medical/Dental/Vision/Life Insurance
  • Healthcare & Dependent Care FSA
  • 20 Weeks of 100% paid Parental Leave + 4 weeks of flex time upon return for birthing people
  • Talkspace access for mental health support 
  • Pet Insurance discount
  • Unlimited PTO Policy – 2 weeks (10 days) minimum to keep you fresh
  • 11 paid holidays
  • 7 additional paid days off around holidays
  • 12 “Fourth Fridays” off – Days the entire company takes off each month to recharge
  • 4 “Ritual Days of Action” – Days the entire company volunteers
  • Focus Fridays – No meeting days to focus on heads-down work and development
  • Free Ritual Products
  • Annual Wellness stipend
  • Monthly Childcare stipend
  • New hire Work from Home stipend
  • Bi-Annual Performance Reviews
  • Bi-Annual in-person company events
  • Monthly wellness activities 
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