Senior Manager, Business Development

Posted 6.6.24
Boston, MA
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
Reporting to the AVP, Business Development – Operations, the Sr. Manager, Business Development will lead international wholesale expansion, and will be responsible for all processes related to successfully onboarding brick & mortar retailers and marketplaces.
  • Define and execute a multi-year global retailer pipeline across various industries, including but not limited to technology, sporting goods, and marketplaces, by analyzing retail market trends and conducting in-depth retailer diligence at the country level. 
  • Proactively conduct retailer outreach, create proposals, lead negotiations, and develop an onboarding plan in collaboration with internal and external stakeholders. 
  • Partner with Legal to execute contracts, develop SOPs to address unauthorized resellers, and establish country level wholesale policies. 
  • Partner with Legal, Accounting & Engineering on country level tax certifications, hardware registrations, and packaging requirements by country.
  • Collaborate with Strategic Finance on LTV/CAC model and pricing & promotion strategies for new geographies. 
  • Create and iterate on retailer level forecasts with FP&A. 
  • Coordinate strategy with DTC to collectively grow the WHOOP membership base.
  • Own communications internally with respect to pipeline, retailer launch status, and any bottlenecks impacting progress. 
  • Post retailer launch, transition knowledge base to the Operations and Marketing teams, with a clearly laid out path for success. 
  • Flex as required to support additional business needs, including but not limited to compliance, packaging, and pricing matters with existing retailers.
  • 8+ years in international market expansion, ideally in a dynamic start-up environment. 
  • Experience spans operations, trade compliance, and marketing. 
  • Experience with Amazon and/or marketplaces is strongly preferred.
  • Brings a mix of a data driven and operational mindset to the table. 
  • Excellent business acumen, negotiation and communication skills. 
  • Curious, collaborative, and adaptable in an ever-changing field.
  • Self-starter; not afraid to roll up their sleeves and be an individual contributor Day 1. 
  • Ability to multitask and prioritize in a fast-paced environment.
  • Passion for fitness, health & technology.
  • Willingness to travel to retailers and trade shows (up to 20%).
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