Digital Marketing Manager

Posted 3.19.24
Austin, TX
Everly Health’s mission is to transform lives with modern, diagnostics-driven care, and we believe that the future of healthcare is meeting people where they are. Headquartered in Austin, Texas, Everly Health is the parent company to Everlywell, Everly Health Solutions, Natalist, and Everly Diagnostics. We’ve set a new standard of people-focused, diagnostic-driven care that puts patients at the center of their own health journey.
Our infrastructure guides the full testing experience with the support of a national clinician network that’s composed of hundreds of physicians, nurses, genetic counselors, PharmDs, and member care specialists. Our solutions make world-class virtual care more attainable with rigorous clinical protocols and best-in-class science to tackle some of the healthcare industry’s biggest problems.
We are looking for an experienced Digital Marketing Manager to own the paid media for Everlywell and Natalist across paid search, social and display.This role will be responsible for scaling the paid media programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid digital marketing programs and relevant partner management on behalf of Everywell and Natalist. You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Director of Performance Marketing and will partner closely with members of the acquisition team.
What You’ll Do:
  • Own end to end management of one or more channels: paid search, paid social and display campaigns.
  • Maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterly. 
  • Create and drive campaigns  leveraging rules based automation to scale and evolve the existing robust program.
  • Consistently facilitate detailed audience segmentations and/or keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders through deep understanding of our customers.
  • Define experiments to iterate and enhance the status quo.
  • Become the in-house expert  owning full funnel including prospecting and retargeting. 
  • Drive innovation and automation within platforms to drive top line sales growth from new customers.
  • Partner internally with analyst to drive data insights and action on key learnings Manage reporting exercises that leverage first and third party data  insights to enhance persona building and media consumption behaviors for first and repeat purchases.
Who You Are:
  • 8 years experience in digital media (search, social and display) campaign management with recent direct to consumer or relevant agency experience.
  • Strong technical expertise in one or more of the core channels (search, social and display)  with deep knowledge of automation trends.
  • Proven campaign management with comfort and prior experience managing 7-figure paid media budgets.
  • You are technical, analytical, and empathetic to the customer’s wants and needs. 
  • Proven track record of delivering impact through through paid digital channels to grow consumer sales.
  • Strong analytical skills, with prior experience leveraging web analytics platforms (Google Adwords, Meta, Bing Search, Google Analytics, DMP platform management, etc.) to inform tactical decisions and strategy. 
  • Strong communicator both up and down. 
  • Comfort in collaborating cross-functionally in a fast-paced environment.
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