Enrollment Marketing Manager

Posted 1.29.24
Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon.
Here at Hinge Health, we welcome all applicants and know a diverse team makes us better and stronger. We look for individuals who embody our leadership principles and we value varied experiences and skill sets. Beyond specific work experience, we also look for unique capabilities and skill sets that are key indicators an applicant will thrive in our fast-paced, frequently evolving environment. If this sounds like the kind of place you’d like to be part of, please apply – we would love to hear from you!
Work From Anywhere
For this position the individual  has the flexibility to work anywhere, within the US.
About the Role
We are looking for an Enrollment Marketing Manager to lead B2B2C program enrollment for ~50 clients ranging in size from 5k-500k individual members. You’ll understand each customer’s unique population and, alongside your colleagues in Client Success, Growth, Design, and Data, build and execute the right strategy to help us meet our revenue goals. You’ll be working with our most high-profile clients to implement innovative marketing strategies that can then be used across our entire customer base.  
  • For our small to midsize clients, identify the right personalized strategies and tactics from our arsenal of best-performing campaigns, obtain client agreement to participate in marketing, oversee execution with a partner team, and monitor results to drive additional marketing strategizing in order to meet client-specific membership and revenue targets.
  • For our largest, most important customers, creatively craft and execute marketing strategies, present to clients and obtain client agreement to participate in marketing, oversee execution with a partner team, and monitor results to help us hit our ambitious goals for program enrollment and revenue
  • Pilot creative new ways to spread awareness about Hinge Health, evolving our best practices and expanding our marketing toolkit, with focus on experimentation as pathway to new performance insights
  • Help to build process and procedure for a one-year-old team, acting as a SME lead on a variety of special projects dedicated to improving performance and operational efficiency
  • Fill gaps and identify opportunities in our marketing funnel
  • Marketing expertise: experience with a wide variety of channels, including but not limited to email, direct mail, SMS, digital/social, OOH, experiential, event marketing, and more  
  • Analytical skills: strength in using both quantitative and qualitative data to inform our marketing strategy and tactics; able to perform impact analysis and, in partnership with a Data Analytics partner, determine estimated impact for net-new campaigns and tactics
  • Client-facing: expert in working with clients with 50k+ members, including objection handling and persuasiveness necessary to obtaining agreement to participate in marketing
  • Cross functional: experience building marketing materials with teams like Client Success, Engineering, Creative, Product, Marketing Ops, Creative Design
  • Creative: track record of meeting non-standard problems with non-standard solutions
  • Autonomous: able to thrive in a highly independent environment with autonomous responsibility for an assigned book of business
  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
  • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
  • Modern life stipends: Manage your own learning and development budget, use the mental health to support therapy costs, and lifestyle stipends to cover your favorite wellness services, and work-from-home equipment.
  • Flexible vacation and paid time off: Employees have flexibility to choose when, how, and why they take time off to rest and recharge. Exempt employees can take advantage of our flexible pto program. Nonexempt employees can utilize up to two weeks of sick time and up to 17 days of vacation per year, including mental health days.
  • In Office Perks: Daily lunch, coffee/tea and office snacks, and weekly social hours.
  • Other compensation: At Hinge Health, we want every employee to be invested and rewarded in the future success of the company. All full-time positions are eligible for equity.
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