Head of Performance Marketing

Posted 3.14.24
Hi, we’re ZOE
We’re a team of scientists, developers, marketers and more, changing the way the world eats. With our personalised nutrition programme, we’re on a mission to improve the health of millions, and with plans as vast as the plants on our plate, we need the best team. Or ZOEntists, as we like to call ourselves. 
We’re backed by leading venture capital firm Accomplice (backers of Angellist and Zoopla), world-renowned entrepreneurs, like Steven Bartlett (also a proud brand ambassador), and we’ve raised over £70m in funding as of July 2023. 
With Professor Tim Spector and Dr Sarah Berry leading our science, we have over 150,000 global members and, in our 2022 crowdfunding campaign, we welcomed 13,000 ‘Owners’.
Got a good (gut) feeling it could be you? Head to our career page to find out more.
The role:
We’re looking for an experienced, data fluent, creative, impact oriented Head of Performance Marketing to own and scale our paid media activity.
Reporting directly to the director of growth you’ll have end-to-end control to shape our digital user acquisition strategy through digital paid media. Initially you’ll focus on Paid Social, primarily Facebook and instagram. Over time, you’ll have the opportunity to expand to new acquisition channels and build a team who can execute at a world class standard.
You’ll benefit from working with a team that have built performance advertising businesses to $2Bn revenue and large scale machine learning prediction models.
What you’ll do:
  • Oversee all of our paid media activity, developing an effective strategy grounded in insight and data, that plays a key role in ZOE helping millions of people improve their health.
  • Establish the creative strategy and feedback loop so we learn over time, working closely with our in-house creative team and external creators.
  • Scale ad content from customers, creators and influencers to drive high performance video ads.
  • Work with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy.
  • Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results.
  • Share success and learnings with the wider team and company.
  • Manage a team of 3 and external creators.
This is for you if:
  • You have a proven track record in running successful paid media acquisition campaigns in a fast-growing business, ideally in ecommerce and DTC. You’ve managed 7-figure budgets and know the quirks of working with the Meta platform.
  • You test different creatives at scale to find winning ads.
  • You’re as comfortable getting hands-on writing scripts, briefing in creators and editting content. But also willing to take a step back and thinking strategically, proactively identifying opportunities, and tackling proactively.
  • You’re data-driven, have a strong data toolkit with experience looking at platform and internal data to understand CPAs and LTV, analyse test performance and identify performance trends.
  • You understand creative is the most important performance lever and great creative is grounded in insight and data.
  • You’re a digital media innovation geek, ahead of industry trends, eager to test new channels and tactics.
  • Managed a team before and thrive on getting the best out of them.
  • You are extremely self-motivated and can work autonomously.
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