Growth Marketing Manager, Paid Social

Posted 5.1.24
Location
New York, NY

About Us

At Thesis, we believe that everyone has the capacity to unlock their brain’s full potential. In a world where technology is outpacing human evolution, it’s become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That’s why we’re building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain.

At Thesis, we help people find the right nootropic blends for their brain chemistry—made from the highest quality, high potency and bioavailable blends at clinically studied dosages—to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT. 

As we continue to grow, we’re looking for exceptional people to join us in revolutionizing cognitive enhancement. If you’re ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis.

About The Role

We are seeking a strategic and results-driven Paid social Growth Marketing Manager to join our dynamic marketing team at Thesis. As the Paid social Growth Marketing Manager, you will be responsible for developing and executing paid social campaigns to drive customer acquisition, revenue growth, and brand awareness.

How You’ll Make an Impact:

  • Develop and implement paid social strategies across platforms such as Meta, TikTok, Google and other relevant channels to drive qualified traffic and conversions.
  • Conduct competitive analysis, and audience segmentation to optimize campaign performance and ROI.
  • Manage and optimize paid social campaigns, including bid management, ad copy testing, landing page optimization, and budget allocation.
  • Analyze campaign performance metrics, generate reports, and provide insights to inform data-driven decisions and continuous optimization.
  • Collaborate with cross-functional teams, including product, design, and analytics, to align paid social initiatives with overall marketing objectives and business goals.
  • Stay updated on industry trends, best practices, and emerging technologies in paid social marketing to drive innovation and competitive advantage.
  • Monitor and ensure compliance with advertising policies, regulations, and guidelines across all paid social campaigns.
  • Identify opportunities for campaign expansion, targeting refinement, and audience segmentation to drive scalable growth and maximize ROI.
  • Provide regular performance updates, insights, and recommendations to stakeholders, including senior management, to drive strategic decision-making.
  • Stay abreast of competitive landscape and market trends to identify growth opportunities and potential risks.

We’re Excited About Your:

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • Proven experience in paid social marketing, with a track record of managing successful campaigns and driving measurable results.
  • Strong proficiency in Meta, TikTok and other relevant tools and platforms.
  • Solid understanding of social engine algorithms, keyword research, bidding strategies, and ad copywriting best practices.
  • Analytical mindset with the ability to interpret data, analyze performance metrics, and generate actionable insights to optimize campaigns.
  • Excellent communication skills, both verbal and written, with the ability to present complex ideas and data-driven recommendations to stakeholders.
  • Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
  • Collaborative team player with a passion for driving growth and innovation in digital marketing.
Pay Transparency
$85,000$100,000 USD

A Few of Our Perks and Benefits:

  • 💵 Competitive compensation with an exceptionally generous equity package
  • 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
  • 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
  • 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
  • 📈 401k to help you plan for the future
  • 🏖 Flexible PTO because we respect the need for work/life harmony
  • 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
  • 💊 Unlimited (yes, unlimited) Thesis nootropics
  • 🎓A strong emphasis on promoting from within and personal development
  • 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
  • 🌎 International work week
  • 🏢 Hybrid work model

Our Values:

  • Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential. 
  • Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
  • Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
  • Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.
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