Lifecycle Growth Manager

Posted 4.29.24

About us: 

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

What You’ll Be Doing: 

As the Lifecycle Growth Manager, you will develop and implement growth strategies, optimize customer lifecycle engagement, and collaborate with cross-functional teams to drive customer acquisition and retention. Your responsibilities will include: 

  • Optimizing Automated Communication Campaigns: You will be responsible for optimizing email, SMS, and other automated communication campaigns to drive engagement and retention. This includes analyzing data to identify areas for improvement, A/B testing different messaging strategies, and implementing personalized communication tactics. They must have expertise in email deliverability and SMS/email compliance requirements.
  • Running and Improving the Provider Referral Program: You will oversee and enhance the provider referral program, leveraging it as a key driver of growth. This will involve identifying opportunities to optimize the referral program, creating incentives and rewards for providers, and tracking the effectiveness of referral campaigns.
  • Implementing Product-Driven Initiatives: You will work closely with the product team to identify and implement growth initiatives that are driven by product enhancements. This may include developing strategies for product-led growth, analyzing user behavior data to inform product improvements, implementing triggers/events for marketing automation, and collaborating with cross-functional teams to execute these initiatives.
  • Analyzing Data and Conducting Experiments: You will utilize your strong background in data analysis to identify areas in the customer lifecycle that have the greatest impact on growth. You will develop and execute experiments to optimize these areas, measuring the success of different strategies and iterating based on data-driven insights.
  • Collaborating with Sales, Product, and Growth Teams: As a Growth Manager, you will collaborate closely with various teams, including sales, product, and growth. You will work together to align growth strategies, share insights and learnings, and drive growth and engagement across all stages of the customer lifecycle.
  • Monitoring and Reporting Key Performance Indicators (KPIs): You will be responsible for monitoring and reporting on key performance indicators (KPIs) that positively influence customer behavior throughout the marketing cycle. This includes tracking and analyzing metrics related to engagement, evaluation, purchase, onboarding, and retention.

Salary range: $116,000 – $140,000


You’ll Be a Good Fit If:

  • You have experience with email/SMS marketing, product-led growth, and referral programs.
  • You possess a strong background in data analysis and customer segmentation.
  • Experience with using marketing automation software to engage a large consumer base (Braze, Iterable, Customer IO etc)
  • Expert knowledge of email deliverability, and SMS/Email compliance requirements
  • You’re skilled in marketing automation building out event triggers with product teams.
  • Excellent written communication skills for both communicating internally, but also with our customers.
  • You have a proven track record of successful project management and cross-functional collaboration.
  • You’re passionate about customer acquisition and retention and are driven to achieve growth objectives.

If you don’t meet every single requirement, but are still interested in the job, please apply. Nobody checks every box, and Grow believes the perfect candidate is more than just a resume. 

Note: Please upload your resume in PDF format 


  • The chance to drive impact within the mental healthcare landscape from day one
  • Comprehensive health insurance plans, including dental and vision
  • Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
    • Flexible working hours and location (remote OR in-office, your choice!)
    • Generous PTO 
    • Company-wide winter break 
    • Mental health mornings (2 hours each week)
    • Team meditation
    • Wellness Stipend
    • In-office lunch and biweekly remote lunch on us! 
  • Continuous learning opportunities 
  • Competitive salary 
  • The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities 


Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

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