Manager, Brand Strategy

Posted 1.23.23
San Francisco, CA

San Francisco, CA | Brand Strategy Team | Reports to Director, Brand Strategy & Consumer Insights

COVID-19: Allbirds requires all US-based Corporate employees who enter an Allbirds-owned or operated Corporate facility to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or valid medical reasons.

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We’re a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials – designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

You’ll work at the intersection of brand and product strategy – driving the future of the Allbirds brand across the world. You’ll have eyes and ears on culture and a pulse on where the future is headed, connecting these insights back into organized and creative brand marketing plans. You will stay deeply connected to the Allbirds Product and Insights teams regarding consumer behavior, macro and micro trends, brand positioning, competitive landscape, and developing distinctly meaningful stories. 

This role entails supporting the development of Allbirds’ annual integrated activation plans, quarterly brand concepts, and product positioning that lead to seasonal briefs. You will build and maintain close collaboration with the brand insights and brand activations teams, as well as the product and strategy, design, and commercial teams to support delivery of strategic brand and business plans. You will also routinely measure and share results, industry trends and creative inspiration with the rest of the team to help keep them consumer-obsessed and results-oriented.

What does the job entail?

We have all the makings of a world-class brand – beautifully designed products that people love, an unrivaled ambition for sustainability innovation, passionate founders, product innovation rooted in natural materials, and a loyal group of evangelists who believe in our mission.

Now we’re looking for a Brand Strategy Manager to support our journey in growing and nurturing a global, one-hundred-year brand. We’re looking for an experienced strategist who is passionate about sustainability, lives the Allbirds lifestyle, and lights up at the thought of working at the intersection of sustainability, style, and culture. And, we’re looking for an experienced storyteller who knows how to turn an authentic insight into an integrated, meaningful strategy.

What kind of person are we looking for?

  • Bachelor’s degree required, ideally in marketing, psychology, design or related field
  • 4-6 years of experience in Brand Strategy, Brand Marketing, Product Marketing, or Consumer Strategy at a lifestyle consumer brand(s) or consulting firm 
  • Thrives in abstract and creative environments, yet operates with structure and organization
  • Proven track record managing multiple streams of work – from insights to briefs through creative development and execution
  • Must be a strong collaborator, solutions-orientated, effective communicator – both verbal & written 
  • Has a deep curiosity for understanding people, behavior, and what makes us tick
  • Possesses a genuine love of pop culture and brand storytelling
  • Entrepreneurial, self-starter and resourceful – someone who will thrive in a highly dynamic, fast-paced environment
  • Loves a little humor

What do we offer?

  • Competitive salary + equity
  • Medical/Dental/Vision insurance
  • One Medical Membership
  • Mental Health and Financial Wellness Benefits
  • 401k employer match
  • Paid parental leave
  • Hybrid work schedule
  • Cell Phone and Wellness Stipend
  • 50% Discount on Allbirds Products
  • Unlimited PTO
  • Employee Stock Purchase Program


Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.


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