Growth Marketing Analyst

Posted 4.29.24
Location
Remote
ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices. Every day, we help our 1.4M+ Members find better products, support better brands, and build a better world in the process. We are a profitable, half-billion-dollar revenue business proving that mission-focused companies can succeed. We are also a Certified B Corporation, recently became a Public Benefit Corporation, and are a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
Thrive Market is seeking a Growth Marketing Analyst to play a key role in uncovering trends on a weekly, monthly, and quarterly basis for performance and strategy enhancement. Your experience in marketing analytics and attribution will be vital as you collaborate with the team, challenging current practices and contributing to their refinement. In this role, you’ll be instrumental in reshaping our internal ecosystem, transitioning away from a reliance on last click and last touch, and providing mathematical support for advanced return theory. Additionally, your responsibilities include guiding the marketing team on internal reporting best practices, and ensuring accuracy as the source of truth validation.
If you believe you are a fit for this role, we encourage you to apply. 
RESPONSIBILITIES
  • Dedicate full bandwidth and expertise to support new customer growth initiatives
  • Drive visual and backend data solutions to facilitate insightful automation for the growth marketing team
  • Actively participate as a crucial member of the Acquisition Marketing team during peak seasons, engaging in key internal and external conversations to contribute valuable insights that influence strategic decisions
  • Identify trends and conduct data mining exercises, focusing on portfolio health, channel KPIs, and discount health analysis, exemplified through tasks like Facebook (FB) Portfolio analysis
  • Collaborate closely with Product Growth analysts, to identify patterns, share insights, and formulate data-driven recommendations for enhanced decision-making
  • Demonstrate proficiency in understanding and navigating the attribution data ecosystem, encompassing mobile, platform, models, and internal clickstream
  • Partner with marketing leadership to enhance confidence in existing investments and proactively identify opportunities for growth and upside potential
  • Lead the transition from reactive analytics to proactive decision-making, leveraging data insights to strategically inform future decisions rather than reacting to past occurrences
  • Develop and implement creative reporting structures, establishing a taxonomy and reporting framework to consolidate data from multiple platforms, emphasizing creative elements such as copy, image types, and key KPIs
  • Oversee media distribution reporting, consolidating data to provide insights into Thrive Market’s off-site presence, including daily details on ad distribution frequency
QUALIFICATIONS
  • 4+ years of proven experience in marketing analytics, with a focus on Paid Media and Member Growth
  • Strong proficiency in data analysis tools and platforms, such as Google Analytics, Tableau, or similar
  • Expertise in using attributes to refine targeting strategies and optimize marketing campaigns
  • Solid understanding of statistical modeling techniques and their application in a marketing context
  • Experience conducting A/B tests and translating findings into actionable insights
  • Excellent communication skills with the ability to convey complex analytical concepts to non-technical stakeholders
  • Detail-oriented mindset with a proactive approach to problem-solving
  • Ability to succeed in a fast-paced environment
BELONG TO A BETTER COMPANY
  • Comprehensive health benefits (medical, dental, vision, life and disability)
  • Competitive salary (DOE) + equity
  • 401k plan
  • 9 Observed Holidays
  • Flexible Paid Time Off
  • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
  • Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
  • Free Thrive Market membership with exclusive employee discount
  • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
  • We’re a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
    At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
    Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
    At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
    If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you.
    Ensure your Thrive Market job offer is legitimate and don’t fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.
  • © Thrive Market 2024 All rights reserved.
JOB INFORMATION
  • Compensation Description – The base salary range for this position is $100,000-110,000/Per Year.
  • Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
  • Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more!
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