Brand Manager

Posted 3.20.24

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. 

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants,  the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role

We are looking for an experienced Brand Manager to build and lead this department from the ground up. This role will be responsible for developing and implementing brand strategies that align with the company’s overall mission and vision, while driving growth and profitability. As Bobbie’s first Brand Manager, we are looking for a strong leader who work very closely with key cross functional product teams (Marketing, Creative, Ops, Supply Chain, Sales, Regulatory, R&D).This role reports to the Director of New Products on the Commercial team.

What you will accomplish: 

  • Build and implement brand management best practices.
  • Collaborate with cross-functional teams to execute brand plans and initiatives.
  • Conduct market research and analysis to identify consumer insights and trends.
  • Utilize data and insights to make strategic decisions and drive brand growth and profitability.
  • Work closely with the sales team to ensure brand objectives are met in retail and e-commerce channels.
  • Monitor and analyze brand performance, identify areas for improvement, and make recommendations for action.
  • Work closely with the marketing and creative team to develop and execute marketing campaigns across various channels.
  • Stay up-to-date with industry trends and competitors’ activities to identify opportunities for growth and innovation.

What we would like you to have: 

  • 5-7 years experience in CPG DTC required.
  • Retail experience required.
  • 3-4 years experience in brand management.
  • Strong analytic skills with the ability to both analyze and interpret the data, as well as use it to inform strategic decisions.
  • Ability to build and communicate process changes and improvements.
  • Cross functional collaboration expertise is a must, with the ability to influence and drive cross-functional teams.
  • Self starter with a strong entrepreneurial spirit and an owners mindset.

You’re inspired by our core values:

  • Be Radical – We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
  • Nurture the Tension – Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
  • Deliver Ounce by Ounce – Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
  • Don’t Assume – We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:


Our salary ranges are based on paying competitively for our size and industry. For fully remote roles, we adjust our salaries to match geographic location.

  • San Francisco / $130,000 – $140,000
  • All other locations $120,000 – $130,000


  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
  • 401k with match
  • Stock options
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • $75 monthly internet stipend
  • One year subscription to Bobbie or Baby’s Only
  • Co-working space reimbursement

Bobbie Personnel Privacy Policy and Notice at Collection

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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