Category Manager

Posted 3.21.24
Location
Austin, TX


  • WHAT: We mass-produce Positive Energy.
  • HOW: We do it by making delicious, indulgent healthy coffee products that remove negatives and add positives.
  • WHY: We exist to help people create positive change and be the best version of themselves.
  • WHAT IS SUPER COFFEE? We make delicious, good-for-you, enhanced coffee drinks that power you with Positive Energy

 

The Category Manager will be tasked with turning all data and learnings into actionable insights in an effort to optimize our sales, marketing, communications, innovation, and overall brand velocity. This person will dive deep into business, consumer and competitor research as they support the sales team with great data stories and actionable insights as well as prepare our sales team for Category Review Meetings. They will collect, analyze and synthesize data from all of our retailers and regions on all of our products from a variety of custom and syndicated research sources as we look to maximize our sales and product/market fit. The Category Manager will be tasked with turning raw data into clear stories designed to sell more of our products to more people more often. Knowing who our customers are, how many of them are there, how many of them we are reaching, and what motivates them are all responsibilities of the Category Manager.

Responsibilities 

  • Data Management & Visual Storytelling
    • Ownership and management of the Circana data platform, including owning and managing aggregates and pre-built reports on the dashboard. Owning the relationship with Circana
    • Analyze market trends, consumer insights and competitor activity to identity risks and opportunities within Super Coffee categories
    • Work closely with the Business Operations (BOPs) team to create insights based content for sales presentations, key account meetings, preparing for Category Review Meetings and investor presentations
    • Conduct monthly competitor analysis to stay information about industry trends, pricing strategies, new product launches and promotion strategies
    • Manage and deliver brand scorecards, exec dashboards and sales scorecards monthly and spot any risks or opportunities
    • Develop visual stories and trends from the data that will sell the Super Coffee story and vision to distributors and retailers
    • Pulling syndicated data and updating scorecards including Exec dashboards, brand scorecards and sales scorecards.
    • Creating and maintaining detailed weekly, monthly & quarterly reports for sales leadership, executive leadership and sales teams. These will vary from a detailed look into each key customer by region to a complete high-level view of total sales by product line
  • Help Make Insights Actionable: Push to turn the insights collected into actionable outputs that can move the business forward
  • BE A COACH
    • Provide upwards feedback to continue to push those around you to grow
    • Perform other job related duties as assigned
    • Work hard and be kind

Qualifications

  • 3+ years’ experience working in insights and category management
  • Previous experience with Circana exporting data and building dashboards
  • Great visual presenter (Loves making slides that tell stories using simple visuals)
  • Self-starter who can work with minimal supervision showing a natural curiosity for problem solving and getting to 2nd order insights from data
  • Conceptual, insightful thinker with strong proficiency in Excel, Powerpoint or Google Slides (other data tools a plus) in order to deliver clear and impactful messages
  • Strong interest in the energy drink and/or coffee industry
  • Experience working in Food, Mass and Convenience or retail strongly preferred, with understanding of industry dynamics
  • Experience with and understanding of behavioral economics and consumer decision psychology
  • Flexibility to move swiftly in ever-evolving high-growth startup environment

Benefits

  • 401K Match
  • Monthly Employee Lifestyle/Phone/Internet Stipend
  • Health
  • Dental
  • Vision
  • FSA/HSA
  • Annual Salary: $80,000-$90,000

Super Coffee is committed to a diverse and inclusive workplace. We are an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please send us an email. Super Coffee is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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