Marketing Developer

Posted 3.22.24
Location
Remote

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In’s 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity 

We are seeking a talented and experienced Marketing Developer to join our dynamic  and growing marketing team. As a Marketing Developer, you will play a key role in creating, implementing, and optimizing marketing campaigns across various digital platforms (email, landing pages, etc). You will work closely with the marketing team to develop innovative solutions that drive customer acquisition and engagement and contribute to the overall success of our marketing initiatives.

This role sits on the Twin Health Marketing team — you’ll collaborate closely with the Senior Graphic Designer, Copywriter, and broader Marketing team as well as cross-functional stakeholders in Product and Engineering.  Success in this role requires self-motivation, attention to detail, and effective teamwork and communication. Beyond your creativity and development expertise, we’re looking for someone who has a track record of building highly converting landing pages, improving conversion rates through a/b testing, and ensuring we are building scalable solutions for future growth.

Responsibilities

  • Web development
    • Develop responsive landing pages, email templates, and other digital assets using HTML, CSS, and JavaScript.
    • Build and optimize registration flows for new members to register for the Twin programs
  • Web analytics: Implement tracking pixels, tags, and other analytics tools to measure campaign performance and user behavior. 
  • Landing page optimization: Optimize website and landing page performance for speed, usability, and conversion rate across mobile (iOS/Android) and desktop browsers.
  • Email development: Assist with email development needs as needed
  • A/B testing: Conduct A/B testing and performance analysis to identify opportunities for optimization and improvement.
  • Subject matter expertise
    • Provide technical support and troubleshooting for marketing-related issues.
    • Stay updated on industry trends and best practices in digital marketing and web development.
  • External Vendor Management and support: Managing external vendors, timelines, and expectations

Qualifications

  • Education: Bachelor’s degree in Marketing, Computer Science, or related field.
  • Experience: 3-5+ years preferred 
  • Proven experience in web development, with proficiency in HTML, CSS, and JavaScript. 
  • Solid understanding of digital marketing and landing page principles and best practices.
  • Software skills: 
  • Experience with content management systems (CMS) such as Webflow and marketing automation platforms such as Salesforce Marketing Cloud.
  • Experience with graphic design tools (e.g., Adobe Creative Suite, Figma, Canva, etc) is a plus.
  • Data analysis: Strong analytical skills and ability to interpret data to drive actionable insights.
  • Communication Skills: Strong verbal and written communication skills, with the ability to articulate development scoping decisions, roadmaps, and prioritization.
  • Collaboration: Proven ability to work effectively in a collaborative team environment.
  • Project management: Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
  • Adaptability: Ability to adapt to changing priorities and work well under pressure.
  • Passion: A genuine passion for wellbeing and health is essential.
  • Preferred: experience with marketing development for healthcare marketing and/or challenging to market products/services (B2B2C). Tech startup experience is a plus.
  • This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits  

The compensation range for this position is $85,000-$95,000 annually. 

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

  • A competitive compensation package in line with leading technology companies
  • As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
  • Opportunity for equity participation 
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan
Salary range for US jobs
US Salary Range
$85,000$95,000 USD
The future of health and fitness, all in one newsletter.
Sign up to get the latest industry trends, news, and tech delivered straight to your inbox.

    No thanks.