Lifecycle Marketing Lead, GTM

Posted 4.2.24
Location
Remote

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice. 

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 25,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Lifecycle Marketing team is building a best in class engagement engine, driving and optimizing our notification channels throughout the customer journey. We are looking for an experienced marketer who will take the lead on building lifecycle strategies to maximize provider engagement of our core product features through each stage of their journey. This role will partner closely with internal teams to  database and drive top of funnel engagement by designing and implementing new initiatives relevant to our provider audience. The ideal candidate will be customer-centric and have proven multi-channel experience attracting and acquiring and engaging a subscriber base.

You will:

  • Own the lifecycle marketing strategy and execution of lifecycle marketing campaigns to drive engagement and feature adoption for active providers
  • Partner with product marketing, integrated marketing, product, content, and operations teams to ensure requirements and assets are accounted for to bring lifecycle campaigns to life
  • Deeply understand the customer, what motivates them, what their key pain points are across the user journey
  • Proactively identify key moments and calls to action deepen provider engagement to drive feature adoption and maximize provider success across all stages of their journey 
  • Map the active provider journey and create user journey flows to demonstrate the various user paths based on their engagement with key product features
  • Own segmentation logic for campaigns and air traffic control to ensure the right message finds the right user at the right time
  • Build for scale; proof of concept when needed but ultimately be able to scope and prioritize data requirements to enable automation of lifecycle messages
  • Drive highly impactful actions from existing users by leveraging relevant, effective messaging strategies targeted to the right points of the customer journey; ensure providers are equipped with the resources they need to be successful with Headway
  • Manage a competitive roadmap of initiatives utilizing a prioritization framework and communicate priorities with stakeholders
  • Track KPIs and progress towards key results, analyze program performance, and identify opportunities for optimization through a mix of AB experiments and incremental improvements

You’d be a great fit for this role if:

  • You have 4-6+ years experience managing lifecycle or email marketing campaigns 
  • You have an empathetic, customer-centric approach that keeps the customer experience at the center 
  • You can juggle multiple shifting priorities with an innate ability to ruthlessly prioritize based on highest impact initiatives
  • You are results driven and love to dig into data and metrics to inform decisions 
  • You test and learn as you go; you see experiments as a way to deepen understanding of customer
  • You are excited by the opportunity to own end to end initiatives, from high level strategy as well as roll-up the sleeves work to get things done
  • You have experience providing clear requirements across creative, data, and technical teams to unblock lifecycle initiatives
  • You have experience balancing creativity and logic to build innovative solutions across varying operational complexities
  • You are hands on, are comfortable with HTML/CSS and have used customer engagement platforms (Iterable, Marketo)

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
    • Group A: $135,000
    • Group B: $121,500
    • Group C: $108,000
    • Examples of cities located in each Compensation Grouping:
      • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities
  • Benefits offered include:
    • Equity Compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Flexible PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

We believe a team’s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.

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