Director, Demand Planning

Posted 5.7.24

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. 

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role:

Bobbie is hiring a Director, Demand Planning who will report directly to our CFO. This role will develop and manage the company’s demand model & forecasting processes, using subscriber engagement, purchasing trends, seasonality and taste preference data to drive accuracy. This person will develop & maintain key components of the volume plans which will drive revenue forecasts and future brand plans. 

The Director, Demand Planning will be a thought partner to the commercial team and our retail partners, delivering Bobbie’s growth strategy on shelf and online with an omni-channel approach. They will then take these learning to drive company decision making, being a critical partner in both day to day decisions and long term strategy.

What you will accomplish: 

  • Partner with the commercial team to deliver the Annual Operating Plan and Company Strategy.
  • Collaborate with the product, operations, marketing, finance, and data teams to evaluate the impact of strategic business decisions upon the supply chain network.
  • Build & manage relationships with retail partners to ensure seamless product delivery and healthy partnerships delivering on our growth strategy.
  • Partner with Supply Chain to make sure product availability in the right place at the right time.

What we would like you to have: 

  • Deep understanding of S&OP, forecasting and corporate strategy.
  • Extensive mass retail partnership expertise.
  • Strong leadership acumen, with the ability to evaluate multiple demands, develop solutions, and translate into actions that drive business success.
  • Experience with an ERP system; Netsuite preferred.
  • Advanced skills in both Excel and Google sheets.
  • Strong presentation  and interpersonal skills.

You’re inspired by our core values:

  • Be Radical – We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
  • Nurture the Tension – Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
  • Deliver Ounce by Ounce – Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
  • Don’t Assume – We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:


Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $200,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, San Diego, Phoenix, Philadelphia, Portland, Washington DC): $193,000
Group C (All remaining cities): $182,000


  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
  • 401k with match
  • Stock options
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • $75 monthly internet stipend
  • One year subscription to Bobbie or Baby’s Only
  • Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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