Marketing Manager

Posted 6.3.24
Location
Remote

We’re looking for a Manager to join our Marketing team and support the planning and execution of Mantra’s B2B and B2C marketing efforts. This role will work closely with internal cross-functional stakeholders to help execute the overall marketing strategy, with a large focus dedicated to driving awareness of Mantra’s products and services for our school-facing marketing efforts.

The ideal candidate exhibits strong execution skills, can run with creative ideas, and fosters strong collaboration.

About the Role and Responsibilities

The Marketing Manager will:

  1. Manage a range of marketing activities for Mantra and its customers, including marketing campaigns to our targeted audiences and personas, in-person and virtual events, social media content, and website content.
  2. Engage in proactive customer discussions, along side of the Partner Success team, to align objectives, drive growth strategies and create successful outcomes.
  3. Help build and execute Mantra’s campus marketing plan, focusing on driving student awareness and engagement of Mantra products and services on a campus-by-campus basis.
  4. Collaborate with marketing, product, and partner success team to track and scale successful campaigns across campuses.
  5. Deploy a mix of digital, interactive, field, partnership, and referral tactics, and manage a successful tracking strategy to measure effectiveness of the integrated marketing plan.
  6. Focus on developing Mantra’s organic and web strategy, specifically SEO initiatives for mantrahealth.com and our customers.
  7. Report to the Head of Marketing

About You

  • 3-4 years in general marketing roles with a strong focus on execution
  • Experience in a high growth startup environment and/or higher ed is a plus
  • Experience working across several main marketing disciplines – digital, web, email, field, partnership, referral – and ability to launch campaigns from start to finish
  • Experience in graphic design, specifically in Figma
  • Experience using data to optimize marketing campaigns
  • Ability to build trust and form collaborative relationships with internal and external stakeholders
  • Strong ability to work independently and manage competing priorities in a fast-paced environment
  • Strong written and verbal communication skills
  • Excellent attention to detail
  • Deep empathy for the students and university partners we’re supporting

About Us

Mantra Health is an award-winning digital mental health provider for colleges and universities. On a mission to make evidence-based mental health care more accessible to students, Mantra Health partners with higher education institutions and health insurance plans to provide undergraduate and graduate students with virtual therapy, psychiatry, crisis care, and wellness content. Mantra Health aims to provide digital and clinical services to 40 million young adults by augmenting high-quality, evidence-based clinical services with seamless campus integration. We were named a Rising Star by the 2022 UCSF Health Hub Digital Health Awards in Mental & Behavioral Health. Mantra Health solutions have been deployed across over 100 college and university campuses, including Penn State University, Massachusetts Institute of Technology, Miami Dade College, and Cornell University, serving over 800,000 students.

Our Benefits

At Mantra, our distributed team is the secret sauce that allows us to support our mission every day. We’re collaborative, empathetic, and curious. We take time to celebrate our wins and learn from our mistakes. Each full-time employee at Mantra enjoys the following:

  • Equity
  • Medical, vision, and dental coverage
  • 401(k)
  • Flexible work location (work from the Bahamas for a few weeks? Cool with us!)
  • Unlimited PTO
  • Inclusive parental leave, equal for all parents
  • $1,000 new-parent mental wellness benefit
  • Commuter card, if you commute
  • Access to One Medical
  • Healthcare & Dependent Care FSA
  • Free access to remote & in-person wellness classes via our co-working space

The salary for this role is $65,000-$75,000, depending on experience, with a performance bonus opportunity and stock options.

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