Sr Manager, Global Marketing Operations

Posted 3.25.24
San Francisco, CA

Marketing Team | Reports to the Sr. Director of Brand Marketing

Who is Allbirds?

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for life’s everyday adventures. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from the leading venture capitalists in consumer products, and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the footwear industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

Where do we need your help?

We’ve experienced incredible momentum since our brand’s inception, and now we are at the next challenge – achieving long term brand health and profitable growth.  While the majority of our business is driven through direct channels, we are expanding globally through distributor partners and also working to expand our wholesale footprint. We’re looking for an experienced Sr. Manager Marketing Operations to facilitate marketing excellence around the globe through efficient execution, continuous knowledge sharing and unified ways of working.    

What does the job entail?

  • Refine and simplify our go-to-market planning and execution process, working upstream with the commercial and product teams 6-24 months out. 
  • Establish and uphold a brand marketing brief review, seasonal kick-off and clear milestones to ensure key stakeholders align to the strategy and creative approach. 
  • Utilize digital project management tools like Asana as needed, identifying operational systems and workflows to continually create efficiencies and accountability across the team. 
  • Optimize tools, templates and systems to deliver seasonal content in service of DTC, Wholesale and International business partners. 
  • Organize monthly strategic marketing check-ins with global functional and key channel leads in ecomm, retail, wholesale, and international. 
  • Work with brand activations to request detailed inputs and deliverable outputs by channels to plan and execute creative effectively. 
  • Develop and maintain an annual marketing calendar in partnership with Sr. Director of Marketing, accurately reflecting seasonal messaging, launch dates and project priorities. 
  • Support annual marketing budget forecasting and monthly, quarterly actuals with detailed project level tracking.
  • Negotiate contracts (MSA, SOW, Consulting agreements) and manage vendor relationships that facilitate operational excellence across the department. 
  • Enable cross-functional shared learning through retrospective reporting in marketing insights with marketing, creative and channels.
  • Oversee sample order process to ensure timely delivery of product to enable seasonal and PDP shoot deliverables.

What are we looking for?

  • 7-10 years of brand marketing experience, preferably with a lifestyle or apparel brand.
  • Must be a strong cross-functional collaborator, solutions-orientated, effective communicator – both verbal and written.
  • Past experience working for global brands with a retail and digital footprint that requires planning and asset management for international markets.
  • Experience overseeing agency relationships, production teams and creative consultants.  
  • Proven track record of operational rigor and proactive, forward thinking. 
  • Exceptional project management skills, proficient in Asana, Airtable and other software systems for managing workflows, timelines and deliverables. 
  • Detailed budget management and legal contract negotiations.   
  • Willing to travel between PDX and SF as needed.

What do we offer?

In Office: The pay range for this role is: $142k – $155k and must be performed in our San Francisco, CA. We have a hybrid work culture where we are In Office Tues-Thurs and remote Mon and Fri.

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview: 

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below. 

  • Health benefits include options for 100% company paid medical for employees: HMO, HSA, &PPO (with employee premium), vision and dental coverage for the employee (with eligible dependents at an additional cost). Company paid OneMedical memberships available for members of certain medical plans. Company HSA contribution for enrolled HSA members.
  • Financial benefits include company equity for eligible roles, 401(k) with employer matching contribution, Employee Stock Purchase Plan, company-paid life insurance and disability for full time roles and pre-tax savings programs for eligible healthcare, childcare and commuter expenses. 
  • Unlimited PTO, plus parental leave, volunteering, medical &  family care leave, bereavement, jury duty, and voting. 
  • Support benefits through Modern Health (free coaching and therapy sessions), Employee Assistance Program and more.
  • Other Perks include the company discount (50%) on Allbirds products, reimbursement on eligible wellness expenses and charitable contributions, cellphone and more.



Allbirds is an equal-opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.
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