Senior Product Web Analyst - Organic Growth Team

Posted 1.16.24

We’re quite proud of our achievements…

300M+ downloads, 55M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

We are looking for an insightful Marketing Analyst to join our Organic Growth team. This role focuses on analyzing and optimizing organic acquisition channels, primarily through App Store Optimization (ASO), Search Engine Optimization (SEO), and Organic Website performance.

What you’ll be doing

You’ll be responsible for:

  • Develop and implement strategies for ASO and SEO to enhance app visibility and organic traffic to website and App Stores.
  • Create web reporting dashboards to illustrate the performance and show the value of Organic web traffic.
  • Analyze organic acquisition metrics, using tools like Looker, Google Analytics 4, and Google 360, to report on trends and insights.
  • Collaborate with cross-functional teams to align organic strategies with broader marketing and business objectives.
  • Create, maintain, and optimize reporting dashboards in Looker for real-time insights into organic growth performance.
  • Participate in the setup and maintenance of analytical tools and strategies for web analytics and user segmentation.
  • Contribute to the development and execution of long-term organic growth strategies.
  • Undertake weekly website performance analysis: Monitor the performance of our website using tools like Google Search Console and GA4. Analyse user behavior, traffic patterns, and other key metrics to identify areas for improvement for the domain.
  • Evaluate user journeys, navigation patterns, and website interactions. Identify friction points and propose UX enhancements to improve overall user experience.

Your Experience

Must have:

  • Minimum of 3 years of experience in organic or UA data analysis, preferably in a mobile or desktop app environment.
  • Proficiency in data visualization tools (Looker/Tableau), SQL, and basic knowledge of Python/R for data analysis.
  • Strong understanding of organic acquisition metrics and digital marketing analytics.
  • Excellent communication and collaborative skills.
  • Bachelor’s degree in Marketing, Business, Statistics, or a related field.
  • Experience in Google tools and setup (GTM, GA4, Google 360, GSC, Amplitude).
  • Experience in A/B testing methodologies and tools.
  • Familiarity with SEO best practices and their implementation.

Salary Range: 
UK – ₤55,000 –  ₤90,000 gross per year.

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo’s employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations – an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it’s not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

The future of health and fitness, all in one newsletter.
Sign up to get the latest industry trends, news, and tech delivered straight to your inbox.

    No thanks.