Brand Marketing Lead

Posted 3.13.24

We’re quite proud of our achievements…

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

We are looking for an ambitious, purpose-driven and performance-oriented Brand Marketing Lead to join the Brand Marketing team. Besides helping us to build an iconic brand, we need you to define our marketing plans that provide value to our 300mln in-app audiences as well as our external users. 

Your Experience

Must have:

  • 8+ years of marketing experience
  • Experience in building brand campaigns for consumer apps, from ideation to execution, also working with creative teams. 
  • Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred. 
  • Experience working for consumer apps, understanding the importance of marketing to current and new audiences – and building marketing plans that are optimized for an app business 
  • Experience in working cross-functionally and can mobilise different teams to ensure campaigns are fully integrated and promoted across channels. 
  • Experience in marketing planning and budgeting, tracking campaign performance and optimizing for success. 
  • Experience in managing and coaching younger team members

Nice to have:

  • Experience managing social media, brand partnerships and influencer campaigns. 
  • Being able to work independently with minimal guidance  
  • Go-getter attitude, self-motivated, optimist
  • Strong attention to detail and organised
  • Strong written and oral communication skills. Native EN language skills preferred. 
  • Bachelor’s Degree in an academic or business speciality

What you’ll be doing

You’ll be responsible for:

  • Own our brand marketing calendar and drive the development of campaign planning. 
  • Develop brand marketing strategies, goals, and KPIs to manage our brand campaigns and marketing funnel, built on a deep understanding of customer needs and business insights.
  • Work with cross-functional teams throughout the marketing planning process, determining key product launch and calendar moments and prioritising resources for campaign success.
  • Work on brand marketing plans that prioritize our internal app audience, thinking about how we make our audience love the app even more by leveraging our core brand communication objectives, increase product value and trust. 
  • Work closely with Brand Marketing, Social Media & Influencers and Comms, to ideate around the potential virality of marketing campaigns focusing on how we can use the power of our current users to spread advocacy. 
  • Work closely with Consumer Insights and Analytics, build out our channel and campaign measurement framework to ensure that campaigns and initiatives have clear objectives and a measurable return on investment. Launch regular surveys to understand market and competitor dynamics. 
  • Work closely with our Creative team to bring to life campaigns that are compelling from a creative, design and messaging standpoint. 
  • Work closely with our Growth and UA team to develop go-to-market campaigns for new product features and content launches. Ensure brand messaging is integrated in all external communications. 
  • Manage multiple and varied challenges at the same time, including reacting to short-term opportunities, while also having a focus on planning 12 months ahead to align all areas of the business.
  • Manage one direct report



People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo’s employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations – an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it’s not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: 

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