Growth Marketing Specialist, Acquisition

Posted 4.21.24
San Francisco, CA

About This Role

Strava is the social fitness platform motivating the world to be more active. Over 120 million people from 190 countries use Strava to track and share their activities, measure progress, connect and compete with friends, join clubs and challenges, and discover the best places to explore. From those just starting to the very best athletes in the world, from local run club organizers to the biggest global brands, everyone active belongs on Strava. We’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life.

To further this mission, we’re seeking a passionate and experienced acquisition marketing specialist. The ideal candidate boasts a strong track record of driving user growth and engagement for mobile apps. We value proactiveness, creativity, and a data-driven approach, alongside a deep understanding of App Store Optimization (ASO), paid advertising channels, and conversion optimization strategies. A great teammate who thrives in a collaborative environment is key. The ability to effectively communicate and coordinate with cross-functional teams will be critical for our continued success.

You’re excited about this opportunity because you will:

  • Have the opportunity to develop and implement comprehensive acquisition strategies to drive user growth for our mobile app.
  • Develop and implement ASO strategies to improve app store visibility and conversion rates, contributing to overall user acquisition efforts.
  • Collaborate closely with cross-functional teams including creative, product, brand, and analytics to drive continuous improvement and optimization.
  • Gain exposure to innovative acquisition marketing techniques and industry-standard processes in a dynamic and collaborative environment.

You will be successful here by:

  • Demonstrating empathy for athletes and their experience while using Strava.
  • Driving measurable results and achieving acquisition targets through effective campaign management and optimization.
  • Demonstrating a deep understanding of acquisition marketing principles and demonstrating this knowledge to develop and implement successful acquisition strategies.
  • Proactively finding opportunities for optimization and experimentation to improve campaign performance and drive continuous improvement.
  • Communicating effectively with cross-functional teams and partners to align on goals, objectives, and strategies.
  • Staying informed about industry trends, best practices, and emerging technologies in acquisition marketing to stay ahead of the curve and drive innovation.

We’re excited about you because:

  • 2-3 years of experience in acquisition marketing, preferably in the mobile app industry, with a track record of managing successful acquisition campaigns.
  • Strong analytical skills and the ability to interpret data to drive decision-making and optimize campaign performance.
  • Experience with ASO principles and best practices, with a focus on optimizing app store listings for maximum visibility and conversion.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • A proactive and results-oriented approach, with a passion for driving user growth and engagement in a fast-paced, dynamic environment.
  • Experience in managing paid advertising campaigns across various platforms such as Google Ads, ASA, Facebook ads, etc.

This is a role based in our San Francisco or Denver office.

For more information on compensation and benefits, please click here.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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