Growth Marketing Manager, Marketing Technology

Posted 4.21.24
San Francisco, CA

About This Role

Strava is the leading digital community for active people with more than 120 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

We are seeking an expert marketing and ad technology manager to join our Growth Marketing team. Focusing on data and systems, this role supports our acquisition and retention teams through enablement across owned and paid marketing channels. This unique technical role straddles marketing, product, engineering, data, and analytics, working closely with technical and non-technical collaborators across the company.

In addition to technical expertise, the role requires excellent communication skills, proactivity, an ability to work independently, and the ability to prioritize tasks effectively to meet requirements according to set timelines.

This is a hybrid role based in our San Francisco office. 

For more information on compensation and benefits, please click here.

You’re excited about this opportunity because you will:

  • Work across a wide set of internal and 3rd party tools that enable full-funnel marketing programs across acquisition, activation, conversion, retention, re-activation, and re-targeting.
  • Develop impactful segmentation and personalization using Strava’s rich data.
  • Maintain actionable, accurate, and timely customer data across systems to ensure Strava users have a consistent experience across all channels.
  • Proactively find opportunities for innovation and improvement, growing marketing capabilities, and alignments across tools.
  • Collaborate with marketing, product, engineering, and analytics teams to identify problems and opportunities that support our business goals.
  • Assist with technical troubleshooting and experimentation.
  • Aid decision-making through ad-hoc analysis and reporting.

You will be successful here by:

  • Demonstrating empathy for athletes and their experience while using Strava
  • Maintaining clear documentation, democratizing knowledge, and empowering team members.
  • Taking ownership of your work and partnering with cross-functional peers to ensure data and systems are properly scoped and implemented.
  • Owning your work end-to-end and being accountable for the outcomes.

We’re excited about you because you have:

  • At least five years of relevant professional experience
  • Experience with marketing tech stack tools and integrations – CRM, Data platforms, Attribution, Experimentation, Marketing automation, and Analysis.
  • Experience with paid marketing and acquisition ecosystems – Google ads, Meta ads, Apple ads, ASO, and attribution platforms.
  • Strong analytical & problem-solving skills – Needs to navigate multiple systems to troubleshoot complex implementation challenges.
  • SQL – Medium to advanced proficiency for audience building, personalization, experimentation, and reporting
  • Strong communication and collaboration skills – Ability to effectively link between technical and marketing partners across the organization

Nice to have:

  • Understanding of software development processes and shipping code.
  • Programmatic advertising technology, both DSP and SSP demand- and supply-side platforms.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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