Content Marketing Manager

Posted 5.13.24
Location
London, UK

POSITION: Content Marketing Manager 

DEPARTMENT: Marketing

RESPONSIBLE TO: Senior Marketing Manager

CONTRACT TYPE: Permanent

SALARY: £43,000

BARRY’S – The Best Workout in the World

Barry’s is the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun! Our mission and our goal is very simple. To ensure that our clients experience is the best part of their day. Our family looks to inspire, motivate, support and most importantly build a community who share the same vision of health, fitness and wellbeing.

Here at Barry’s, we practice what we preach. We are a community dedicated to working (out) hard and having fun. We love a challenge, and spend every day continuing to innovate.

Mission accepted? Join the HUSTLE.

SUMMARY

​​You are an experienced marketing professional with plenty of initiative who is looking to advance their career in a dynamic, fast paced, and progressive environment in the fitness industry.

This role is one that is varied and instrumental to the business. Working with a cross functional team, your primary objective is to be responsible for branded paid and organic content, landing always on brand messaging and campaign messaging for Barry’s clients utilising multiple channels and across multiple markets. 

As such, this role will provide a brilliant opportunity for someone who is ambitious, proactive, and looking to take the next step in their career.

This role requires experience or relevant qualifications with project management, content strategy, CRM, copywriting and an eye for design. 

 

RESPONSIBILITIES:

 

Project Management 

  • Work with Senior Marketing Manager to develop content strategy (across owned and paid channels) to effectively communicate always on brand messaging and campaign messaging 
  • Develop strong relationships with studio managers to understand individual content needs of each studio 
  • Execute the content strategy with support of external vendors 
  • Manage external resources – paid media agency and graphic designer – to execute content strategy 
  • Manage internal content reviews reviews with Barry’s UK and Barry’s global as well as any required with external influencers and/or brand partners 
  • Ensure consistent messaging across all channels 
  • Analyse content performance and work with Senior Marketing Manager to report learnings and recommendations back to the business

Content Creation 

  • Develop content shoot concepts with Senior Marketing Manager 
  • Plan and execute content shoots with external photographer and/or content production agency and support from Marketing coordinator 
  • Develop briefs and manage design with external graphic designer to create assets for emails, paid social, organic social and digital screen content 
  • Plan, create and edit social content (stills and video) that effectively communicate campaign messaging 
  • Utilise market research to localise content across three regions with edits to assets, copywriting and design 

Content Amplification 

  • Manage CRM touchpoints – email, paid social and organic social – across three regions 
  • Manage email targeting, scheduling and sending via Klayvio 
  • Utilise A/B testing where necessary to strengthen future content formats 
  • Develop briefs and serve as POC for external paid media agency
  • Understanding of paid media, audience segmentation and targeting to oversee external paid media agency 
  • Customise digital content formats based on individual needs from internal stakeholders and external partners 

 

LOCATION

 

Barry’s UK Head Quarters – 33 Gutter Lane, EC2V 8AS, London

Please note that some travel may occasionally be required, including to national sites. 

 

WORKING HOURS 

You’ll generally work a standard 9am to 6pm day but hours could sometimes include shift or weekend work. There may also be a requirement to work extra hours to meet deadlines.

This role is for all Barry’s UK and Ireland studios. 

 

REQUIREMENTS 

Experience 

  • 5-6 years of relevant marketing experience in an marketing / communications / PR agency or health / fitness industry 
  • University level Marketing / Business education (preferred) 
  • Work with brands / companies reaching audiences in two or more markets 

 

Hard Skills 

 

  • Project management (including building timelines) 
  • Campaign management 
  • Developing, photo shoot, design and paid media briefs
  • Managing content shoots for print, online and social formats 
  • Copywriting 
  • Light touch design skills (resizing, reformatting, etc) 
  • Video editing for social (Reels, TikTok) 
  • CRM management with Klaviyo or a similar program 
  • Analysing content performance and reporting on metrics 

 

Soft Skills 

 

  • Ability to manage time and meet deadlines 
  • Team player; ability to work with other people on multi-channel campaigns/multi-departmental projects, while also able to work independently on individual projects
  • Highly organized and able to manage various multiple projects/tasks at once
  • Strong interpersonal skills; comfortable cold calling, traveling around sites and conversing with teams or third parties on a regular basis
  • Highly creative and full of ideas and energy for driving our brand forward
  • Strong interest in the fitness industry
  • Can-do attitude and resourceful

BENEFITS

  • Free Gym membership
  • Employee Retail Discounts
  • Enhanced Holiday Allowance
  • Casual Dress
  • Flexible Working – in so far as working hours, taking classes.
  • Company Events
  • Discretionary Bonus Scheme

NOTE

This document reflects the job content at time of writing and will be subject to periodic change in the light of changing operational and environmental requirements. Such changes will be discussed with the job holder and the job description amended accordingly. 

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