Senior Product Marketing Manager

Posted 4.25.24
Location
Remote

Us

We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and digestive health, women’s health, skin and dermatological health, oral care, pediatrics, gut-brain function, metabolic function, and nutrition.

Our consumer innovations are commercialized under Seed® with a mission to bring much-needed precision, efficacy, education and perspective-shifting science communication to the global category of probiotics. And our environmental research is conducted under SeedLabs, which was founded to develop novel bacterial interventions to enhance biodiversity and restore ecosystems impacted by human activity. LUCA Biologics, our women’s health biotech company co-founded with Dr. Jacques Ravel, develops living medicines targeting the vaginal microbiome for urogenital and reproductive health.

Founded in Venice, CA with a global team across Europe, Australia, Asia and North America, Seed Health was co-founded by Ara Katz and Raja Dhir, alongside a scientific board comprised of leading scientists, researchers, and clinicians across the fields of microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition.

As a Senior Product Marketing Manager at Seed, you will work cross-functionally to inform product and channel expansion, owning the audience strategy, positioning, and messaging of products.

You will develop core foundational narratives that articulate USPs, benefits, claims, and key differentiators, which can evolve alongside our science and clinical research. As the nucleic storyteller of a product, you will construct and reconstruct the narratives that achieve the goals of any channel or marketing initiative, creating novel ideas that continue to reiterate the innovation and differentiation of our products. To do this, you incessantly track the market, competitive landscape, new emerging science, clinician insights, consumer trends and the nooks and crannies of /reddit to inform your work. You collate these inputs and ideas into briefs that inspire creative, copy, growth and design teams to bring your ideas to life. You know you are good at your job when competitors start scaling copycat messaging you spun up 8 weeks ago. 

You deeply understand the world of (and care deeply about) consumer health, especially supplementation and nutrition—major bonus points for gut health, probiotics, prebiotics, postbiotics, and microbiome. You also have extensive multi-channel experience, working across DTC, Retail, and Wholesale. In the areas you aren’t a domain expert, you have a clear methodology to get up to speed both commercially and scientifically. Once you immerse, your best work emerges from deep synthesis of all inputs and results in world-class, and if applicable, scroll-stopping, marketing.

Most importantly, these are not just numbers in a spreadsheet to you. These are products that can change people’s lives and reflect the work of scientists who have committed their lives to our field of work, so our words, the intention behind them, our accountability, integrity, and how we show up in the world matter deeply to you—from thorough QC to unique storytelling. 

Who you are

  • 7+ years of experience in product marketing with a proven track record of successfully launching, marketing and continuing to optimize hero health and wellness products.  
  • Proven ability to develop go-to-market strategies mapped to applicable audience segments, USPs, claims and benefits. 
  • Human-centered thinker who can own competitive and customer research and infuse learnings into product messaging and experiences
  • Experience working closely with clinical, legal, and compliance partners in a highly regulated environment
  • Deep experience launching new channels, particularly in Retail and Wholesale 
  • Exceptional organizational skills with the ability to manage multiple work streams simultaneously and prioritize initiatives based on goals 
  • Track record of collaboration with Growth partners to shape and deliver breakthrough creative work that resonates with the target audience  
  • Galaxy-class verbal and written communicator to drive alignment with cross-functional and executive stakeholders

What you’ll do: 

  • Own ongoing positioning and messaging strategy across a set of products to find efficiency and unlock new marketing strategies in partnership with Growth (paid media, CRM, product). Be the steward of the humans we impact. 
  • Source of truth for the products and understand all nuances around key USPs, benefits, claims, supply chain, and the entire ecology around a product—especially the details many other companies don’t consider. 
  • Develop and push the development of new claims, messaging and opportunities. This unto itself is a center of innovation.
  • Inform research roadmaps and partner with Consumer Insights and Analytics to understand consumer needs, pain points, and behaviors. Use this data in all facets of product marketing including strategy, positioning, and campaign tactics.
  • Continue to refine and expand buyer personas and target customer segments based on market research, ensuring effective and targeted marketing campaigns. How do you unearth the most interesting, untapped communities? Note: You are generally known for leaving no stone unturned. 
  • Partner closely with New Channel managers to expand into Retail and Wholesale, unlocking volume from new markets.
  • Represent the voice of the patient and obsess over the products you own to advocate for the marketing experiments and feature improvements that will drive better customer and business outcomes.
  • Cross-Functional Collaboration: Partner across the organization, including leadership, to move projects forward, drive stakeholder engagement, and manage reviews / approvals

Compensation
The estimated annual pay range for this full-time position is $140-170K with equity and benefits across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.

Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.

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