Brand Marketing Manager - Pass it on Project (Mat cover)

Posted 6.7.24
London, UK

We’re quite proud of our achievements…

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

We are looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as mat cover on a fixed term contract of up to 11 months. In addition to helping us build an iconic brand, you will help us support our Prosocial Initiative (Pass it on project), a global program that focuses on improving health literacy in communities most in need.

Your Experience

Must have:

  • 5+ years of marketing experience
  • Experience in building brand campaigns for consumer apps, from ideation to execution, also working with creative teams. 
  • Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred. 
  • Experience working for consumer apps, understanding the importance of marketing to current and new audiences – and building marketing plans that are optimized for an app business 
  • Experience in working cross-functionally and can mobilise different teams to ensure campaigns are fully integrated and promoted across channels. 
  • Experience in marketing planning and budgeting, tracking campaign performance and optimising for success. 

Nice to have:

  • Good understanding or experience working for the Indian market
  • Experience managing social media, brand partnerships and influencer campaigns. 
  • Being able to work independently with minimal guidance  
  • Go-getter attitude, self-motivated, optimist
  • Strong attention to detail and organised
  • Strong written and oral communication skills. 
  • Bachelor’s Degree in an academic or business specialty

What you’ll be doing

You’ll be responsible for:

  • Lead Flo’s Pass it On Project giving our subscription for free in 66+ countries with 14M gifts activated as of today and a significant impact on health literacy rates in countries like India and Indonesia. 
  • Own the campaign strategy, goals and KPIs, and the project’s marketing calendar and drive the development of campaign planning and execution. 
  • Work closely with cross-functional teams, including medical & science, product, and creative, to drive forward campaign goals, promoting value to the beneficiary and non-beneficiary countries. 
  • Use Pass It On Project as a vehicle to develop our presence in India with a local country manager. Develop strategies that create virality and WOM that help to drive awareness about the program in India.
  • Work closely with our Comms and partnership team to work out opportunities that help amplify our voice and efforts in these markets. 
  • Work closely with our Influencer team to build our influencer and ambassador network in these markets. 
  • Work closely with Consumer Insights and Analytics, to set up our channel and campaign measurement framework to ensure that campaigns and initiatives have clear objectives and KPIs. Launch local market surveys where needed to get a better understanding of general awareness around female health and period trackers. 

#LI-YY1 #LI-Hybrid 

Salary Range – gross per year
£72,000£80,000 GBP

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo’s employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations – an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it’s not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: 

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