Senior Product Manager (Pricing)

Posted 6.10.24
London, UK

We’re quite proud of our achievements…

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

As the Pricing Product Manager / Analyst at Flo, you will play a pivotal role in driving the economic success of our app. Your primary responsibility will be to develop and implement monetisation projects that maximise conversion rates and lifetime value across various Flo segments and geographic regions. This includes leveraging different approaches such as pricing strategies, discount programs, and experimenting with diverse monetisation models.

In this role, you will also be responsible for creating comprehensive dashboards and reports to track and analyse the performance of your monetisation initiatives. You will work closely with commercial analysts, user acquisition specialists, and other product managers to ensure cohesive and data-driven decision-making.

This is a highly strategic position at Flo, offering you the opportunity to make a significant impact and implement advanced methodologies to drive substantial growth for the company.

Your Experience

Must have:

  • Demonstrated experience as a product or financial analyst, or product manager, with a focus on optimising unit economics and developing financial models for digital products.
  • Expertise in international pricing optimization strategies and segment-specific pricing approaches.
  • Proven track record in developing promotional strategies for various lifecycle segments, including activation, reactivation, and seasonal sales.
  • Extensive experience with subscription-based business models and a results-oriented approach.
  • Strong analytical and problem-solving skills, capable of gathering and interpreting data, generating insights, and making data-driven decisions.
  • Proficient in creating and managing products on App Store Connect and Google Play Console.
  • Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands.

Nice to have:

  • Experience managing monetisation for a B2C app.
  • Proficiency in SQL and business intelligence tools.
  • Expertise in evaluating various B2C app monetisation models, including subscriptions, free trials, add-ons, and complementary products.
  • Experience with monetisation automation and machine learning techniques.

What you’ll be doing

You’ll be responsible for:

  • Analyse and identify opportunities to optimise pricing for various geographic regions and user segments within Flo, ensuring maximum profitability.
  • Create and implement pricing tactics for Flo’s subscriptions, complementary subscriptions, and add-ons, aligning them with overall business goals and market trends.
  • Formulate and execute pricing strategies for lifecycle offers, ensuring they are tailored to different stages of the user journey, as well as for seasonal sales to boost revenue during peak periods.
  • Develop and maintain detailed reporting systems to monitor and evaluate the performance of monetisation activities, providing actionable insights to improve future projects.
  • Work closely with the engineering team to enhance Flo’s monetisation tools and systems.
  • Manage all company products in App Store Connect and Google Play Console.
  • Collaborate with and provide expert advice to other product teams on best practices and strategies for effective monetisation.

#LI-YY1 #LI-Hybrid 

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo’s employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations – an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it’s not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: 

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