Director, Growth Creative Strategy

Posted 6.11.24
Location
Remote

Us

We are a microbiome science company pioneering innovations in probiotics and living medicines to impact human and planetary health. Founded to realize the potential of microbes, our platform enables the translation of breakthrough science across a portfolio that encompasses both indication-specific and preventive applications across gastrointestinal and digestive health, women’s health, skin and dermatological health, oral care, pediatrics, gut-brain function, metabolic function, and nutrition.

Our consumer innovations are commercialized under Seed® with a mission to bring much-needed precision, efficacy, education and perspective-shifting science communication to the global category of probiotics. And our environmental research is conducted under SeedLabs, which was founded to develop novel bacterial interventions to enhance biodiversity and restore ecosystems impacted by human activity. LUCA Biologics, our women’s health biotech company co-founded with Dr. Jacques Ravel, develops living medicines targeting the vaginal microbiome for urogenital and reproductive health.

Founded in Venice, CA with a global team across Europe, Australia, Asia and North America, Seed Health was co-founded by Ara Katz and Raja Dhir, alongside a scientific board comprised of leading scientists, researchers, and clinicians across the fields of microbiology, immunology, bioinformatics, dermatology, oral health, vaginal health, gastroenterology, mental health, pediatrics, and nutrition.

At Seed, we love launching breakthrough marketing work that garner the attention of our target audiences and lead to outstanding business results. The Director of Growth Creative Strategy will lead the development and execution of growth creative strategies to drive growth across various channels. This role will be responsible for driving our Growth creative strategy, owning growth channel briefs and leading the build-measure-learn process. The ideal candidate will have a strong background in creative strategy, growth marketing, and data-driven decision-making.

Who you are:

  • 8+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
  • Proven track record of developing and executing successful creative and messaging strategies that drive growth.
  • Experience with growth marketing frameworks, especially the build-measure-learn methodology.
  • Ability to think creatively and strategically, with a strong understanding of how to leverage creative content to drive business growth.
  • Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions.
  • Deep understanding the our core customers, what performs and what does not, and an ongoing to push to unlock new audiences via paid channels in partnership with product marketing and growth marketing
  • Demonstrated leadership abilities, including experience in building, managing, and mentoring high-performing teams.
  • Exceptional written and verbal communication skills, with the ability to effectively present to and influence stakeholders at all levels.
  • Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time.
  • Proficiency in using data visualization tools (e.g., Tableau, Power BI) to present insights and recommendations.
  • Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space.

What you’ll do: 

  • Develop and lead innovative and effective creative strategies to drive growth across all channels, specifically across digital and offline channels (e.g., Meta, TV, Influencer, Podcast, etc). 
  • Build and drive quarterly creative strategy plans that adapt to the company goals, stage, and lifecycle of the business, bringing in compelling data points and insights that continue to enhance the approach to growth creative strategies.
  • Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
  • Implement and lead the build-measure-learn methodology to continuously improve growth initiatives.
  • Conduct experiments to test hypotheses and use data to drive decision-making.
  • Analyze results and iterate on strategies to achieve optimal outcomes.
  • Collaborate with cross-functional teams (product marketing, brand, creative, product, and data) to integrate opportunistic creative strategies into growth initiatives.
  • Establish clear and measurable KPIs to benchmark the success of creative growth strategies.
  • Regularly report on performance metrics to leadership and larger cross-functional teams, providing insights and recommendations for improvement in a clear and concise manner. 
  • Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
  • Lead, mentor, and develop a high-performing creative strategy team.
  • Promote a culture of creativity, innovation, and continuous improvement.

Compensation:

The annual pay range for this full-time position is $170K – $190K with equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.

Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.

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