Lead Product Manager, Growth

Posted 4.10.24
About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple’s App of the Year in 2023!
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  
Lead Product Manager, Growth
About the Role
As the Lead Product Manager of the Growth team, you will play a pivotal role in shaping strategy and driving roadmap execution across user growth, activation/engagement and monetization. This is a rare opportunity to lead a high-impact team operating both cross-functionally and in close collaboration with executive leadership. The Growth team has been instrumental in the 3x ARR growth the company has achieved over the last few years, and you will be the leader as the team broadens its product-driven lens to encompass habitual use and virality.
What You’ll Be Doing:
  • Helping us create a best-in-class product that is ubiquitous with getting outside
  • Spearheading growth strategy holistically, evaluating investment tradeoffs between a myriad of levers across the funnel (virality, activation, conversion, retention, etc.)
  • Improving and adding features that create both user value and measurably drive business impact
  • Being the “growth expert” across the company, from working with analytics on experimentation philosophy to consulting with teams outside of product on new initiatives
  • Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
  • Developing product roadmaps, and building alignment cross-functionally and with the executive team
  • Ensuring on-time, high-quality delivery of our product roadmap
  • Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products
  • 7+ years of product management experience 
  • 4+ years building high-quality consumer-facing products people love
  • Experience managing a product growth team, ideally in B2C
  • Strong understanding of freemium growth funnel KPIs, from search intent to LTV
  • Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
  • Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
  • Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
  • Unparalleled attention to detail and hands-on approach
  • Cross-functional team player with a track record of building positive relationships, and influencing without authority
  • A strong sense for product prioritization and sequencing driven by instincts and informed by data
  • Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development.
  • Business acumen: ability to understand key drivers of our business and how our products can best deliver business value. 
  • Design sensibility: we’re in the business of creating simple, beautiful and useful products
  • Humility, empathy and open-mindedness
  • Passion for the outdoors
Our Commitment to You:
  • A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
  • Physical & mental well-being including health, dental and vision benefits
  • Trail Days: First Friday of each month to hit the trails!
  • Unlimited PTO
  • Flexible parental leave
  • Annual continuing education stipend
  • Discounts on subscriptions and merchandise for you and your friends & family
  • An authentic investment in you as a human being and your career as a professional
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