Senior Content Marketing Manager

Posted 4.11.24
Location
Remote

Modern Health 

Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.

We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status. 

We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune’s Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday. 

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you’re excited about a role, we’d love to hear from you!

The Role

We’re looking for a passionate senior content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You’ll have a strong healthcare understanding with particular expertise in HR, benefits, and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends, client needs, educational topics, and mental health issues. As an “Editor-in-Chief,” you’ll manage external contractors while consulting with our Clinical Strategy & Research, Sales, and Partnerships teams to create and distribute high-value content.

This role, within our high-performing Demand Generation team, is key to scaling Modern Health. You’ll execute the content roadmap, distribute assets to internal and external stakeholders, and be accountable for results. A highly organized self-starter driven by impact, you will report to our Director of Demand Generation.

This position is not eligible to be performed in Hawaii.

What You’ll Do

  • Lead content creation: Research, interview subject matter experts, and develop relevant, compelling content; you’ll lead the creation of primary and derivative assets across our buyers’ journeys to fuel campaign-related needs, including account-based marketing (ABM), SEO/digital authority, social media, integrated campaigns with benefits consultants/health plans, and evergreen nurture programs
  • Manage content lifecycle: Ideate, write, edit, review (with an eye for health data accuracy), and distribute final assets; you’ll have a dedicated content budget to hire a team of content contractors to help scale yourself
  • Be an editorial powerhouse: Develop whitepapers, eBooks, email/website copy, blog posts, reports, and case studies
  • Optimize content flow: Implement AI best practices, train colleagues on AI tools, and ensure consistent brand voice
  • Collaborate for success: Partner with Demand Gen, Sales, Partnerships, Clinical Strategy & Research, and Product Marketing teams to define content strategy and gather insights
  • Be a proactive project manager: Set timelines, coordinate with partners, and source creative resources when needed
  • Champion brand standards: Adhere to brand guidelines and become a fluent spokesperson for Modern Health’s mission

Who You Are

  • Proven content expert: 7+ years in writing & editorial roles, preferably within B2B software, HR benefits or healthcare
  • Skilled storyteller: History of high-performing tech content creation (marketing, journalism, communications, etc.)
  • Detail-oriented multitasker: Exceptional writing, editing, organizational skills, and the ability to juggle projects
  • Strategic thinker: Can develop editorial strategies and manage editorial calendar based on business goals, buying cycles, and personas
  • Collaborative and insights-driven: Experience with marketing/sales funnels, persona-based, industry-based, and/or funnel-stage-based content, and data-backed optimization
  • Tech-savvy: Comfortable with AI content tools (internal champion for tools like GPT-4, Gemini, etc.) and translating complex ideas for targeted audiences
  • Adaptable: Thrive in a remote, fast-paced startup environment with a relentless focus on quality
  • Bonus points for experience with benefits consultants / PathFactory tool / SEO

Benefits

Fundamentals:

  • Medical / Dental / Vision / Disability / Life Insurance 
  • High Deductible Health Plan with Health Savings Account (HSA) option
  • Flexible Spending Account (FSA)
  • Access to coaches and therapists through Modern Health’s platform
  • Generous Time Off 
  • Company-wide Collective Pause Days 

Family Support:

  • Parental Leave Policy 
  • Family Forming Benefit through Carrot
  • Family Assistance Benefit through UrbanSitter

Professional Development:

  • Professional Development Stipend

Financial Wellness:

  • 401k
  • Financial Planning Benefit through Origin

But wait there’s more…! 

  • Annual Wellness Stipend to use on items that promote your overall well being 
  • New Hire Stipend to help cover work-from-home setup costs
  • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
  • Monthly Cell Phone Reimbursement

Equal Pay for Equal Work Act Information

Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health’s equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.

San Francisco Bay Area
$152,000$180,000 USD
All Other California Locations
$137,100$161,300 USD
Colorado
$121,840$143,360 USD
New York City
$152,000$180,000 USD
All Other New York Locations
$137,100$161,300 USD
Seattle
$137,100$161,300 USD
All Other Washington Locations
$137,100$161,300 USD

Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees’ full range of identities.

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