Associate Manager, Performance Marketing

Posted 4.18.24
Location
New York, NY
Who We Are
Ro is a direct-to-patient healthcare company with a mission of helping as many patients as possible achieve their health goals. Ro is the only company to offer telehealth care, at-home diagnostic testing, labs, and pharmacy services nationwide. This is enabled by Ro’s vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts. 
Ro was recognized as a CNBC Disruptor 50 in 2022, listed by Inc. Magazine as a Best Place to Work in 2022 for our third consecutive year, and named one of FORTUNE’s 2022 Best Medium Workplaces.
The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. Meta, TikTok, Twitter, etc.). This role will report to the Manager of Performance Marketing and will oversee a portion of our paid social media budget, leading all aspects of campaign optimization and creative strategy. The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively.
As a seasoned paid social operator, you will drive our creative testing roadmap, inform our landing page experiments, and identify new optimization opportunities.  We are looking for someone who can build and launch campaigns, can instinctively tell which paid social ad creative is more likely to perform, and is comfortable devising and launching landing page tests. This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams.
What You’ll Do
  • Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc.
  • Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
  • Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
  • Analyze performance data and metrics to identify media, creative, and landing page opportunities
  • Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
  • Regularly conduct competitive analysis and market research to inform creative and campaign strategy
  • Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
  • Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
  • Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
  • Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
  • Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams
What You’ll Bring:
  • At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with TikTok or Twitter is a plus, but not required)
  • Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
  • Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc.
  • Excellent written and verbal communication skills
  • Near pixel-perfect attention to detail
  • Comfort in collaborating cross-functionally in a fast-paced environment
  • You are hard-working, get along well with others, and don’t mind dad jokes
Bonus Points:
  • Familiarity with SQL-based BI tools such as Tableau, Looker, Metabase
  • Experience with landing page testing and funnel optimization
We’ve Got You Covered:
  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, fitness, and physical therapy
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