Copywriter

Posted 3.8.24
Location
New York, NY
Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit. 
We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp – recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health. 
Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role
We are seeking a creative and strategic Copywriter to help shape our brand voice and communicate our mission effectively to our audience. The ideal candidate will have a strong grasp of storytelling, a passion for sustainability, and the ability to craft compelling copy across various channels. The Copywriter will work closely with our marketing team to develop engaging content for our website, email campaigns, social media platforms, product packaging, ads, and other marketing materials, driving brand awareness and customer engagement.
You’ll work closely with our Creative and Growth teams to write exciting campaigns and product promotions for one of the best (sure, we’re a little biased), and fast-growing home interior brands. This role reports to the Sr. Director of Brand.
If you want to see your writing out in the world (retail packaging, OOH, ads, and more) and the impact it can have, this role is for you!
Responsibilities:
  • Develop and write clear, persuasive, and on-brand copy that serves the many needs of the business: promos, product and brand launches, influencer content, customer acquisition, etc. Deliverables include email, SMS, blog, paid media ads, video copy, copy across social media channels, site updates, performance marketing, and more
  • Ensure consistency in brand voice and tone across all communication channels
  • Proofread and edit copy for accuracy, grammar, style, and tone, ensuring brand consistency is met across all content
  • Write SEO-friendly copy to optimize website content and improve search engine rankings
  • Support conceptual campaigns, working with the Associate Creative Director and Senior Director of Brand to bring marketing strategies to life in a unique and insightful way
  • Work efficiently within tight deadlines to manage numerous projects, delivering concise, accurate, and polished copy with strong calls to action
  • Maintain up-to-date knowledge of industry and marketing trends, competitor launches, and new trends to create the most timely and compelling copy
  • Attend brief-ins and kick-offs, paying close attention to marketing objectives and copy requests.
  • Build upon the current voice and tone, developing copy and voice guidelines
Qualifications:
  • Passionate about the environment, sustainability and Blueland’s mission
  • Bachelor’s degree and minimum 3 years of experience working in copywriting, preferably in a DTC startup or high-growth company
  • Relevant experience working on digital platforms
  • Excellent storytelling abilities with the ability to connect with and engage audiences
  • Proficiency in crafting compelling copy for ads and acquisition tactics
  • Creative self-starter; ability to navigate a fast-paced environment
  • Experience working on copy for a brand with an active founder
  • Exceptional communication skills both written and verbal
  • Familiarity with SEO content writing (experience preferred)
  • Strong organizational and communication skills, detail-oriented and strong time management skills
  • Detail-oriented
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