Growth Marketing Manager

Posted 3.25.24
Location
Remote
Heard is an all-in-one financial solution for therapists that combines software and human support to handle bookkeeping, taxes, payroll, and more. Our mission is to help therapists be therapists by acting as their financial back office to empower therapists to spend less time running their business and more time giving clients the help and support they need through an affordable, easy-to-use software tool with real-time human support.
Heard is growing rapidly, and could use your expertise to help us become an industry-leading software services provider for independent mental health practitioners!
Role Overview
As the Growth Marketing Manager, you’ll partner with the Head of Marketing to lead and define our growth strategy, playing a pivotal role in scaling our therapist base and revenue. This is more than just numbers – it’s about fulfilling our mission of empowering therapists across the US.
You’ll own the testing and optimization of channels including paid advertising (PPC), social media, direct mail, and email marketing, ensuring a seamless therapist journey from discovery to sign-up. Your work directly impacts therapists’ experience with Heard and their ability to serve clients better.  By constantly testing new approaches and championing innovative growth opportunities based on data and insights, you’ll be a key driver of Herad’s success.
Responsibilities
  • Develop and execute a data-driven growth plan, overseeing paid marketing channels (PPC, social media), direct mail, and more. You’ll identify opportunities for experimentation across our funnel to optimize customer acquisition and growth
  • Analyze data and identify new channels or tactics with high growth potential. Build a strong business case, craft hypotheses, and develop test plans to validate your ideas
  • Collaborate closely with marketing, sales, and product teams to create integrated marketing campaigns and to support new product launches across paid, our website, content, email, and events. Ensure all initiatives align with our business objectives
  • Craft clear and concise reports to communicate marketing performance to stakeholders. Analyze results to identify trends and opportunities for improvement, driving data-informed decision-making
  • Own our email marketing strategy and develop an experiment roadmap and segmented email campaigns. Be a content creation champion, regularly testing and generating fresh email content to engage our audience
Qualifications:
  • 3-5 years of experience in growth marketing or a related field
  • Proven track record of success in driving user acquisition and growth
  • Strong understanding of digital and offline marketing channels and tactics (paid marketing, email marketing are most important)
  • Experience with owning, running, and analyzing growth experiments
  • Excellent analytical skills with a strong command of marketing analytics tools (e.g., Google Analytics)
  • Excellent communication and presentation skills
  • Ability to work independently and manage multiple priorities
  • Experience in a fast-paced startup environment
  • Experience with marketing automation platforms
  • Experience with A/B testing tools
  • Passion for our industry
What You Get in Return:
  • Opportunity to revolutionize the mental health industry and build both relationships and teams that make a tangible impact on our customers and their patients
  • An environment that prioritizes your psychological safety always. We empower team members to be relentlessly curious and act with 100% ownership, believing that we can go the extra mile, together
  • Competitive salary package and benefits, which include flexible PTO, medical coverage, retirement support, and wellness stipends
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