Marketing Manager

Posted 3.13.24
The Task At-Hand: 
The Marketing Manager will be responsible for executing the majority of marketing for the Flying Embers brand. They understand the brand inside and out, from visuals to voice, and can execute it across all digital channels. With the VP of Marketing, they’ll help craft an overall brand strategy and be responsible for day-to-day execution and distribution of content, social media, copywriting, project management, and digital campaign management. Important note: This role will be actively creating photo and video content themselves in addition to outsourcing it. 
Who You Are: 
Ideally, you were once or are a creator/creative who has moved into the marketing management space. You can shoot and create content or copywriting on your own or manage other creatives, all with an eye for aligning to business strategy. You love producing stellar content but you can also track brand metrics and analyze what’s working and what’s not.
In This Role You Will: 
•          Own and execute visuals and voice for Flying Embers brand across all marketing channels
Project Mgmt
•          Manage timelines, budgets, workbacks, for all product launches and campaigns
•          Create and/or produce all content (photos, videos, etc.) for the FE brand, working with in-house team and external freelancers 
•          Manage photographers and videographers (both lifestyle and studio) to ensure brand guidelines are followed; you should be able to shoot and edit photos and/or video yourself if need be
•          Create and manage content calendar
Social media (organic)
•          With Content Manager, create and execute social media strategy and calendar
•          Produce social media posts for Instagram, TikTok, and Facebook from start to finish (ideation, content production, copywriting)
•          Analyze the performance of posts to improve strategy
•          Understand the FE brand voice and execute it across all written channels, including but not limited to; social media, email, SMS, web, growth, influencers, POS, retail
•          With VP Marketing, plan and execute 2-3 marketing campaigns per year to increase product velocity and volume and/or brand awareness
Digital Marketing
•          With VP Marketing, plan, execute, and manage all digital marketing (Web, SMS, email marketing, and social media, etc.)
Must Haves
•          Must be 21 years of age or older at the time of application
•          4-7 years of experience in marketing/digital content/copywriting
•          Fluency in social media
•          Track record of managing and creating content from start to finish: Concepting, copywriting, producing, publishing, analyzing
•          Must live within the assigned territory of San Diego, CA or Austin, TX
•          Desire to work in a fast-paced, growing company
Compensation: Full-Time, Salaried ($90,000.00 – $100,000.00), Exempt
•          Let My People Go Surfing Unlimited Paid Time Off
•          Healthcare Benefits; up to 85% contribution for employees and 25% for dependent medical. Voluntary vision, dental, and accidental plans offered
•          12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift
•          Booch, Spirit, and Soft Good Perks
•          And so much more!
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