Paid Media Specialist

Posted 6.11.24
Location
North Vancouver, BC
Your Opportunity at ARC’TERYX:
As the Paid Media Specialist, you are responsible for managing upper funnel paid media plans with a strong measurable mindset. You will collaborate cross-functionally to drive impactful brand level media plans and implementation with your digital marketing, communications, community and brand partners.
 
This role is based out of our North Vancouver office and is open to a hybrid schedule. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The Integrated Brand Marketing team oversees the global seasonal calendar that blends product and storytelling to serve the needs of both our business and guest. You will be working closely with the greater team to drive impactful, comprehensive and measurable media campaigns across the year that help to drive brand awareness, affinity and impact.
If you were in the Paid Media Specialist role now, here are some of the core activities you would be doing:
  • Working in collaboration with Integrated Brand Marketing team in creating strategy, briefing and implementation of all top of funnel awareness media for North America
  • Managing day to day relationships with agency partners
  • Aligning with internal and external partners on a strong measurable view of all brand advertising against the brands strategic priorities
  • Collaborating with cross-functional partners to create a full funnel media strategy for each season
  • Overseeing and optimizing our retail marketing paid media activations with strong measurement for driving in-store traffic and sales
  • Partnering with the integrated brand marketing team to ensure alignment all seasonal campaign moments with our brand media strategy and execution
  • Aligning closely with our in-house digital media team to build your brand media strategy and gain strategic insights
  • Planning and managing brand awareness media and retail marketing advertising budgets
Here are some of the things you could be working on in the future:
  • Working directly with the digital marketing team to assist in building out a comprehensive brand awareness campaign for key epicenters with clear KPIs and integration with other digital marketing initiatives
  • Supporting the year long brand media strategy and activations against a clear budget aligned with our brands key strategic priorities in partnership with Director of Integrated Brand Marketing
Are you our next Paid Media Specialist?
  • You have a Bachelor’s Degree in business administration, marketing, communications, or a related field 
  • You have 3+ years of experience in marketing and media strategy, bonus if it is within the outdoor industry
  • You have experience working on creative campaigns, preferably for a DTC brand
  • You have a strong background in creating measurable and effective media campaigns across all touchpoints for a brand, bonus if it is an apparel brand
  • Comfortable with google analytics and meta backend for ad placements
  • Experience briefing media agency for a brand with internal and external partners and executing that brief
  • You strive in building relationships with cross-functional partners in a matrix organization
  • You are keen to learn and not afraid to ask questions
  • You have strong written and verbal communication skills 
  • You effectively balance autonomy and collaboration 
  • You are confident at juggling multiple projects and can prioritize your time to meet important deadlines
  • Your passion for your work is paralleled by your passion for getting outside and living it 
  • You have the ability and are willing to travel as necessary 
  • You remain highly flexible and adaptable when faced with ambiguity
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