Digital Marketing Manager

Posted 2.28.24
Location
Austin, TX
Everly Health’s mission is to transform lives with modern, diagnostics-driven care, and we believe that the future of healthcare is meeting people where they are. Headquartered in Austin, Texas, Everly Health is the parent company to Everlywell, Everly Health Solutions, Natalist, and Everly Diagnostics. We’ve set a new standard of people-focused, diagnostic-driven care that puts patients at the center of their own health journey.
Our infrastructure guides the full testing experience with the support of a national clinician network that’s composed of hundreds of physicians, nurses, genetic counselors, PharmDs, and member care specialists. Our solutions make world-class virtual care more attainable with rigorous clinical protocols and best-in-class science to tackle some of the healthcare industry’s biggest problems.
We are looking for an experienced Digital Marketing Manager to own paid search and display advertising for Everlywell. This role will be responsible for scaling the SEM program and dynamically maturing a robust display marketing strategy. You will own the technical execution of paid search and display programs and relevant partner management on behalf of Everywell. You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Director of Performance Marketing and will partner closely with members of the acquisition team.
What You’ll Do:
  • Own end to end paid search and display campaigns.
  • Create and drive SEM campaigns  leveraging rules based automation to scale and evolve the existing robust program.
  • Consistently facilitate detailed keyword research to inform bid strategies and collaborate closely with cross-functional stakeholders.
  • Define experiments to iterate and enhance the status quo.
  • Become the in-house expert  owning Display prospecting and retargeting, and own the relationship management with our partners.
  • Drive innovation and automation within search and display tactics to drive top line sales growth from new customers.
  • Deeply understand both what our prospective customers are searching for how we can best position our paid investments to drive conversion.
  • Partner internally with analyst to drive data insights derived from search and display tactics.
  • Manage reporting exercises that leverage 3rd party search and display insights to enhance persona building and media consumption behaviors for first and repeat purchases.
  • Maintain ongoing measurement of search and display KPIs 
Who You Are:
  • At least 8 years of related professional experience, including 3 years experience in search and display campaign management with recent direct to consumer or relevant agency experience.
  • Strong technical expertise in both paid search and performance display marketing tactics with deep knowledge of automation trends.
  • Proven campaign management with comfort and prior experience managing 7-figure paid media budgets.
  • You are technical, analytical, and empathetic to the customer’s wants and needs.
  • Proven track record of delivering impact through through SEM and display investments to grow consumer sales.
  • Strong analytical skills, with prior experience leveraging web analytics platforms (Google Adwords, Bing Search, Google Analytics, DMP platform management, etc.) to inform tactical decisions and strategy.
  •  Strong communicator both up and down.
  •  Comfort in collaborating cross-functionally in a fast-paced environment
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