Brand Designer, Content & Growth

About Fitt Insider

Fitt Insider is a B2B media and intelligence platform covering health, wellness, and human performance. 

Through our newsletter, reports, recruiting firm, and events, we connect founders, executives, and investors shaping the future of well-being.

About the Role

We’re looking for a hybrid creator–strategist (emphasis on *hybrid*) to transform Fitt Insider’s content into a powerful growth engine.

This isn’t a traditional social media or content marketing role where you’re managing calendars or writing captions.

You’ll take the steady stream of news, insights, and analysis from across the Fitt ecosystem and turn it into high-performing, platform-native content — building creative systems that drive engagement and grow our audience.

Working directly with Fitt Insider’s leadership, you’ll design and execute content that attracts attention, sparks conversation, and moves people deeper into the Fitt ecosystem — from awareness and subscriptions to services and events. 

What You’ll Do

Create and Execute

• Concept, write, and design platform-native content for LinkedIn, Instagram, and beyond
  
• Turn insights, headlines, and data into shareable formats — graphics, carousels, reels, charts, and bite-sized insights
  
• Experiment with new storytelling styles and creative formats that push the brand forward
  
• Build and test conversion mechanics — lead magnets, call-to-comment flows, and automation tools that turn engagement into subscribers
  

Build and Run the Playbook

• Develop the systems and playbooks that connect editorial → creative → distribution → engagement → conversion
  
• Move fast from idea to execution — no handoff required between writer, designer, or strategist
  
• Continuously test and iterate based on what performs
  
• Build repeatable growth loops that compound — where one post leads to ten conversations, new followers, and new newsletter subscribers
  

Drive Awareness and Growth

• Use social as both a discovery engine and a performance channel
  
• Build engagement loops that convert followers into newsletter subscribers and subscribers into superfans
  
• Analyze performance data to refine creative direction, audience targeting, and funnel conversion
  
• Collaborate cross-functionally to align growth content with services, community, and key initiatives
  

What Success Looks Like

• Fitt’s presence on social is constant, sharp, and high-performing
  
• Growth is driven by creative excellence, consistency, and full-funnel thinking
  
• Every story, stat, and insight gets amplified — reaching new audiences and driving measurable results
  
• Newsletter subscriptions, engagement, and brand awareness are all compounding month over month
  

About You

• You’re a hybrid: part creator, part strategist, part operator
• You’re fluent in platform-native storytelling — what works on LinkedIn vs. Instagram vs. Reels
  
• You have strong design instincts (Figma, Canva, or similar) and understand how to visualize ideas clearly
  
• You think in systems and loops — not just posts and campaigns
  
• You measure success in outcomes, not vanity metrics