Social Media, Sr. Manager

Posted 4.21.24
Location
Remote
As the Senior Social Media Manager, you will play a pivotal role in shaping and executing CrossFit’s social media strategy. You will oversee CrossFit’s social media presence, driving engagement, and developing innovative campaigns to enhance the brand.
 
RESPONSIBILITIES:            
      Social Media Strategy:
      Develop and execute a comprehensive social media strategy aligned with the overall marketing objectives and brand goals.
      Lead the development of integrated social media campaigns that drive brand awareness, engagement, and conversion.
      Stay updated on evolving industry trends and emerging social media platforms to keep the company at the forefront of innovation.
      Content Development & Management
      Oversee the creation of compelling and on-brand content for various social media platforms.
      Collaborate across teams to ensure consistent messaging and brand representation across all social channels.
      Utilize data and analytics to optimize content performance and adjust strategies as needed.
      Community Engagement
      Foster a strong and engaged community across social media platforms, responding to comments, messages, and mentions promptly and positively.
      Implement strategies to encourage user-generated content and community participation.
      Analytics & Reporting
      Utilize analytics tools to measure the performance of social media campaigns and provide detailed reports to key stakeholders.
      Identify key performance indicators (KPIs) and implement strategies to improve social media metrics continuously.
      Collaboration & Cross-Functional Engagement:
      Collaborate with cross-functional teams, including marketing, content creation, and product development, to ensure social media strategies align with overall business objectives.
      Work closely with influencers and partners to amplify the brand’s reach and impact.
 
KNOWLEDGE, AND SKILL:
      Proven leadership and ability to establish and maintain a positive work culture among a team with the ability to effectively communicate to both large and small workgroups.
      Strong understanding of social media platforms, trends, and best practices.
      Demonstrated experience in developing and implementing successful social media campaigns.
      Ability to be an effective decision-maker in high-pressure situations
      Experience with CMS platforms (e.g. Iconik, Google Drive), and SMM platforms (e.g. Sprinklr, Khoros, Later).
      Excellent analytical skills with the ability to interpret data and provide actionable insights.
      Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
      The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team
 
EDUCATION/EXPERIENCE:
      Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus.
      Proven experience (8 years) in social media management, preferably within the sports or health and fitness industry.
WHAT WE OFFER:
      Rich Medical, Dental, and Vision plans
      Discretionary Paid Time Off – empowering you to unplug whenever and however you need to
      Flexible spending account and 401(k) with employer matching – vested on day one
      CrossFit Gym Membership Reimbursement
      CrossFit Courses Benefit
      Partnership Perks
 
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