Manager, Business Intelligence – Website Analytics & Performance Marketing

Posted 1.19.24
Boston, MA
NOBULL is a footwear, apparel and accessory brand for people who train hard and don’t believe in excuses. Our global team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds. NOBULL’s mission is to lead training across the world of sport by creating a globally disruptive brand and developing simplistic products that perform for our customers.
NOBULL is seeking a Website Analytics & Performance Marketing Business Intelligence Manager to use data and systems to track, analyze, and report on key metrics to support a growing company.  The Manager will report to the Senior Director of Business Planning & Intelligence and work closely with cross-functional leaders to drive improved visibility, decision-making, and cross-functional transparency.
  • Drive the advancement of our website analytics & marketing performance methodology and serve as an expert on overall channel performance and strategy.
  • Use data to inform and optimize our acquisition and retention strategies.
  • Be a valued thought partner, helping define the best metrics by which to measure success.
  • Create dashboards, analyses, and tools for our marketing team to understand and optimize allocation across channels and campaigns.
  • Monitor marketing performance as related to goals, running recurrent and ad hoc analysis to ultimately identify risks and opportunities across channels and tactics.
  • Conceptualize, drive, and share key analyses and insights to stakeholders.
  • Assist with Ad Hoc cross-functional internal inquiries and requests, deepening relationship with marketing, e-commerce, finance, operations, merchandise planning, and product.
  • Support key analyses and workstreams across projects, processes, and deliverables.
  • The Ideal Candidate will:
  • Lead with a total ownership mindset and a ‘get stuff done’ mentality.
  • Be an excellent critical thinker and possess strong stakeholder management skills.
  • Effectively communicate complex ideas and influence senior leaders, cross-functional partners, and the larger team.
  • Be results oriented and insatiably curious with a relentless focus on driving optimization and impact.
  • Have uncompromising precision and attention to detail.
  • Be eager to learn and refine hard skills, soft skills, and business knowledge.
  • Exhibit skills and characteristics of trust and integrity, self-development, and problem-solving.  
  • Bring high energy and a positive attitude to everyday. 
  • 5+ years of relevant analytics experience with an emphasis on website analytics & performance marketing, preferably with an e-Commerce or DTC retailer.
  • 2+ years of experience managing and mentoring high performing teams.
  • Bachelor’s degree in business, economics, analytics, or related field. 
  • Highly experienced in data analysis and visualization tools such as Tableau, Power BI, ETL, SQL, Looker or similar; Python or R, a plus.
  • Experience working in eCommerce platforms like Shopify, GA4, online paid media, & CRM tools.
  • Deep knowledge in Microsoft Excel with data management, transformation, and modeling.
  • Experience across systems to inform and guide growing insights team, with strong adaptability to new platforms.
  • Business-minded, with an ability to pull rich insights and suggestions for how to improve the business.
  • Committed cross-functional partner and a great team player.
  • Self-motivated with an eagerness to build a best-in-class data practice, with the ability to work in a highly dynamic and fast-paced environment.
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