Lead Consumer Insights Associate (Hybrid, Greater Boston Area)

Posted 11.26.23
Greater Boston Area
We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body.
We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose, supporting more people to experience the transformative power of movement, on the body and the mind.
So, this is your chance to join a truly purpose-driven brand.
A little bit about us  
ASICS Digital is a division of ASICS based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of fitness solutions such as ASICS Runkeeper and ASICS Studio, global Ecommerce platforms, and other digital services that inspire people to move, get fit and stay healthy.  
A little bit about our team  
Our team strongly values curiosity, kindness, and honesty. We enjoy challenging ourselves with new problems and emerging technologies, we care about making products that help both our customers and other ASICS employees, and we trust each other to be honest about challenges so that we can overcome them as a team. On a typical day, you can find us working at our desks, solving problems in a conference room, joking around in the kitchen area, or going for impromptu coffee walks outside.
Job Duties:  
Collaborate with team mates to develop and execute various types of research projects (e.g., surveys, quantitative analysis, interviews, focus groups, online qualitative methods, ethnographies, etc.) 
Lead concept, product, features and benefits testing projects to help support the business in consumer-driven initiatives. 
Collaborate with CSAT team on operationalizing CX/CSAT KPIs within the global organization Push our quantitative research capabilities within the team and the broader organization which includes evangelizing these capabilities as well as training and supporting junior staff.
Push and validate thinking around the different categories, consumer groups, or shopper behavior that we focus on to bring forth new insights that will help fuel our strategic initiatives.
Analyze social media data, product reviews, primary and secondary market research toidentifykey trends, and analyzing what pieces of information will help our marketing and product teams generate more insightful briefs and campaigns.
Collaborate with various stakeholders across regions and functions to get answers to some of their burning questions about our consumers. 
Manage ongoing relationships with existing and new suppliers of market research consulting, tools, and platforms.
Bachelor’s degree, preferred fields of study include: business, marketing, mathematics, market research, economics, or quantitative research-related fields required. 
6+ years work experience in market research / consumer insights, focusing on quantitative research work. 
6+ years of direct experience with all parts of research development and design (e.g., scoping research questions with stakeholders, sampling, survey construction and programming, quota management, etc.)  
Proven experience with working on CX or CSAT programs and data within eCommand a strong understanding of operationalizing CX/CSAT KPIs within global organizations.
Ability to collect, query, analyze different data sources (e.g., survey, interview videos, sales, social media, product reviews), understanding of physiological data is a plus.
  • Boston, MA is the preferred location for this hybrid position.
  • The Company will consider a remote work arrangement in the following locations only: California, Colorado, Connecticut, Florida, Georgia, Kansas, Massachusetts, Maryland, Michigan, New Hampshire, New Jersey, Nevada, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Vermont, Virginia, Washington (state), Wisconsin
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