Analyst, eCommerce and Digital Marketing

Posted 3.28.24
Location
Boston, MA
NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.
Seeking an analytical and results-driven Analyst for eCommerce and Digital Marketing to enhance our onsite and marketing efforts through insightful analysis and strategic data utilization. This role involves weekly site metric reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Ideal candidates will have a strong background in eCommerce analytics, proficiency in web analytics tools, and a passion for translating data into effective marketing strategies.
Responsibilities:
  • Drive the advancement of our website analytics & marketing performance methodology and serve as an expert on overall channel performance and strategy.
  • Conduct weekly site metric and traffic analysis, providing actionable insights for business improvement.
  • Perform ad-hoc reporting to support data-driven decision-making across marketing and sales teams.
  • Proactively investigate the business to get ahead of business trends and/or challenges. React regularly to the business and work alongside the business team to diagnose challenges and provide recommendations.
  • Collaborate with business teams to define data and analysis requirements for informed decision-making.
  • Own the tagging and pixel strategy across the site and marketing campaigns, ensuring accurate and comprehensive analytics.
  • Ensure all timelines and deliverables are met, staying proactive in identifying and solving potential challenges.
  • Use data to inform and optimize our acquisition and retention strategies.
  • Be a valued thought partner, helping define the best metrics by which to measure success.
  • Create dashboards, analyses, and tools for our marketing team to understand and optimize allocation across channels and campaigns.
  • Monitor marketing performance as related to goals, running recurrent and ad hoc analysis to ultimately identify risks and opportunities across channels and tactics.
  • Conceptualize, drive, and share key analyses and insights to stakeholders.
  • Support key analyses and workstreams across projects, processes, and deliverables.
The Ideal Candidate will:
  • Lead with a total ownership mindset and a ‘get stuff done’ mentality.
  • Be an excellent critical thinker and possess strong stakeholder management skills.
  • Effectively communicate complex ideas and influence senior leaders, cross-functional partners, and the larger team.
  • Be results-oriented and insatiably curious with a relentless focus on driving optimization and impact.
  • Have uncompromising precision and attention to detail.
  • Be eager to learn and refine hard skills, soft skills, and business knowledge.
  • Exhibit skills and characteristics of trust and integrity, self-development, and problem-solving.  
  • Bring high energy and a positive attitude to everyday.
Qualifications:
  • 3+ years of experience in eCommerce, with a focus on digital marketing analytics.
  • Strong analytical capabilities and proficiency in Microsoft tools and web analytics tools (Google Analytics, Adobe Analytics) are required.
  • Demonstrated ability to work effectively in a fast-paced environment, managing multiple projects and adhering to deadlines.
  • Excellent communication skills, with the ability to present complex data in a clear, concise manner.
  • A proactive approach to problem-solving and a keen eye for detail.
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