Head of D2C Growth - Consumer Health

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a tech-enabled telehealth platform that pairs always-on AI-driven medical support with board-certified doctors to deliver accessible, personalized care anytime.

Job Description

We’re looking for a Head of D2C Growth to build and lead the next chapter of our consumer business. This role sits at the intersection of healthcare innovation, technology, and marketing. This is an opportunity to shape how millions of people experience AI-powered care. You’ll own the full D2C growth strategy, from defining performance metrics to executing campaigns across digital channels, optimizing funnels, and building a high-performing team around you.

As one of the early growth leaders, you’ll have a direct impact on our trajectory and help define how we bring our AI-native medical group to patients everywhere. This is a rare chance to join a world-class team at a defining moment.

What you’ll be working on:

• Develop and execute our D2C growth strategy across paid and organic channels while defining and owning D2C growth targets and metrics
• Start as a hands-on leader, while developing and scaling the team as needed
• Own and refine multi-channel performance marketing (search, social, affiliates, etc.) with a focus on ROI and budget efficiency
• Collaborate closely with internal teams, including Clinical, Strategy and B2B Marketing to ensure consistency across brand and that D2C growth initiatives align with broader company goals
• Partner with Product and Engineering to refine growth funnels, onboarding, and retention, ensuring a seamless and high-conversion member journey
• Own the D2C strategy to expand LTV and accelerate sustainable growth

Who you are:

• 10+ years of experience in growth or performance marketing
• 5+ years leading D2C growth at a consumer tech or health-tech company
• Track record of owning and scaling a D2C revenue engine across multiple channels with clear performance metrics
• Experience building and managing cross-functional growth teams (performance marketing, lifecycle, analytics, and product growth)
• Expertise leveraging analytics and growth metrics to guide strategic, ROI-driven decision-making
• Comfort with the pace and ambiguity of an early stage startup