Marketing Director

Posted 3.20.24
Location
Seattle, WA

Job Title:

Marketing Director

Location: 

Seattle, WA (Hybrid role requires Tues, Weds, & Thurs in-office, at minimum)

About Oiselle: 

Oiselle is a Seattle-based by women, for women athletic apparel company that has always loved to go fast, take chances. We make running apparel for female athletes of all ages, paces, and places and bring together a community of women who love to move, run, and fly. Our mission is threefold: make great product, improve the sport, and build the sisterhood. We believe in the transformative power of sport, and our product line is available on oiselle.com, at our Flagship Store, and through more than 150 retailers across the country, including REI and Title Nine.Position Overview: As the Marketing Director at Oiselle, you will play a pivotal role in driving marketing impact across owned, earned, and paid channels. The ideal candidate has a keen awareness of how to build strategy, structure, and process to set a team up to execute with excellence, and balances our business, brand and consumer in everything they do. The Marketing Director’s primary responsibilities are to author content strategy, oversee implementation of marketing channels, and to hands-on manage creative and marketing project management, end-to-end, for business impact. An ideal candidate has a deep understanding of how to use marketing to drive brand equity and sustainable, strong eCommerce and sales $ growth.

 

Key Responsibilities:

  • Annual Marketing Calendar: Develop Oiselle’s annual marketing calendar with CEO, Senior eCommerce Manager, and Creative Director to meet business, channel, brand, and customer growth needs. Implement calendar as a company-wide resource for strategy and vision.
  • Monthly Content Strategy & Implementation: Author and implement monthly content strategy plans to inform marketing channel and creative production tactics, needs, and resourcing. Build calendar with business needs in mind, to drive impact and achieve program, brand, and sales KPI’s. Be accountable for timeliness, clarity, and team action. Lead communication and workflow to set the team up to deliver.
  • Marketing Program Leadership: Grow brand sales, awareness, and loyalty via Oiselle marketing channels. Manage and oversee (2) program managers who manage marketing programs and/or channels. Provide vision, leadership, and mentorship that inspires strategic excellence, and create accountability, structure, and focus that improves results and increases bandwidth.
  • Business Impact: Be business-minded in all that you do. Prioritize impact and results over activity, and lead with the mindset that less, done better, is more. Collaborate with marketing and creative to optimize content, channel, and process strategies.
  • Project Management & Creative Production Process: Own creative project management end-to-end. Be a front-end stopgap to ensure that strategy, impact, and brief/task requirements are met, and downstream create efficiency and accountability through clear and streamlined process. Be personally accountable for team process adherence, adequate scheduling, and 100% on-time delivery, with stakeholder feedback rounds taken into account.
  • PR, Partnership, and Other Marketing Channel Management: Own brand-level marketing programs, such as brand partnerships, public relations, media partnerships (newsletters/podcasts), etc. Identify opportunities that suit strategy and the annual/monthly calendars and manage the executional tactics through to go-live. Be accountable for impact and budget management.
  • Budget Planning & Accountability: Be accountable for the marketing budget plan and monthly actuals reconciliation. Author process to increase transparency and accountability, and create predictability for our finance team.
  • eCommerce Collaboration: Work with Senior eCommerce Manager and team to drive direct sales growth and customer acquisition and retention. Collaborate on sales event and promotions and merchandising. Be responsible for marketing program assets and impact to eCommerce KPI’s. Create a 5-star user journey to achieve acquisition, retention, and sales targets.

 

Qualifications:

  • 5+ years of experience in marketing and project management at a consumer-facing brand or agency, in the fashion, outdoor, or active lifestyle industry.
  • Fundamental understanding of marketing strategy, media, and consumer behavior.
  • Familiarity with eCommerce and DTC models pertaining to content and marketing levers and impact.
  • Organizational style that prioritizes business impact and can always find a way to simplify.
  • Management style that naturally empowers a team through clear and actionable direction, finds it second nature to develop SOPs, plans, and documentation to aid a team.
  • Proactive workstyle, excellent at managing up and sideways to drive progress.
  • Have internal drive for continuous improvement and is always learning.
  • Exceptional communication (verbal and written), collaboration, and organizational skills.
  • A deep passion for running and an understanding of the running community is a plus.
  • Location requirement: This role is hybrid with a minimum of 3 days per week in office in the Seattle area. Relocation will not be included.

 

Benefits: Full-time employment at Oiselle includes:

  • Health benefits premium 100% paid for employee
  • Paid time off
  • Employee discount for personal use
  • Equity grant dependent on role level and experience
  • Compensation range for this role is $80k-$100k per year
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