Role: Amazon Sales Manager
Employment Type: Full-time, Exempt
Compensation: Base Pay: $82,500- $92,500, plus additional Sales Incentive: Up to 25% on top of base pay
Location: Boulder, CO
Reports To: eCommerce Sales Director
About Us:
Skratch Labs is an outdoor company on the cutting edge of athlete nutrition, founded by two pro cycling veterans who started mixing performance drinks in paint buckets at McGuckin Hardware over 12 years ago. Since then, we’ve built an amazing following of impassioned athletes in the US and internationally and we’re growing fast. We believe food and drink is just better when made from scratch and we also believe that no matter where we find ourselves in life, it’s never too late to start from scratch. We use our heads and our hearts in everything we do. Our goal is to help people be better. We work together, we are real, we perform, and we are empathetic. If you’re inspired by athletes and our story, and you think you’d thrive in an office full of dogs, bicycle posters, shenanigans, hard work, and the occasional lunchtime knock-out (basketball) game, this could be the place for you. Skratch Labs is proud to have been recognized by Outside Magazine as one of the Best Places to Work.
About the Role:The Amazon Sales Manager is responsible for driving considerable, intelligent growth in this channel, and serves as our resident expert and champion for Amazon needs. This individual manages our Amazon Seller Central Account delivering best-in-channel presentation and sales for Skratch Labs. You will direct the day-to-day operations relating to Amazon Sales with oversight and responsibility for strategy, sales, paid media, promotion, presentation, and performance metrics.
About You: I am a person with great attention to detail and a good mental attention span. I have the ability to be self-motivated and need little supervision for my daily tasks. I can be given guidance, direction, and support but then will work independently to complete my projects. I have a strong drive to achieve mastery when completing any and all assignments. I have an inquisitive drive to analyze information and data and use this to draw conclusions, storing them mentally to develop expertise of information and facts. I have both the patience and the persistence needed to tackle the challenges brought forth from managing, owning and growing an Amazon Seller Central Account. I’m motivated to own and be the driver of an Amazon selling channel to profitable growth.
Responsibilities
- Lead and manage all aspects of our Amazon Seller Central operations to drive sales and business growth.
- Develop and execute strategies to achieve Amazon channel revenue goals.
- Partner with Demand Planner to develop accurate sales forecasts and achieve specified levels of forecast accuracy.
- Establish and track Amazon-specific metrics to analyze ROI, identify trends, and make data-driven recommendations for growth optimization.
- Monitor the competitors’ brands and products as well as our market share, competitor market share, and target market share to understand shopper trends and opportunities and communicating to appropriate sales, brand and marketing management
- Define and refine post-purchase follow-up practices to enhance customer satisfaction and retention.
- Oversee and optimize Amazon product listings and storefront pages to maximize conversions, collaborating with the Marketing team to improve A+ Content, videos, galleries, and other assets.
- Implement strategies to boost organic product rankings through continuous keyword research, SEO best practices, and identifying portfolio expansion opportunities.
- Collaborate with third-party advertising partners to define and execute Amazon Paid Media strategies and campaigns.
- Develop and execute strategies to increase the quantity and quality of Amazon reviews.
- Partner with Sales and Marketing teams to develop and execute seasonal and annual online marketing calendars for Amazon-relevant programs.
- Coordinate with sales leaders to ensure priority placement for key specialty online players while maintaining Amazon optimization.
- Support the Supply Chain Manager with technical troubleshooting in Seller Central, including inventory issues and product merges.
- Manage and optimize Amazon Posts and participate in BETA programs to explore new growth opportunities on Amazon.
- Perform A/B testing using Amazon Experiments to optimize content and listings.
- Perform administrative tasks such as adding new users, connecting MWS (Marketplace Web Service), and managing system configurations.
- Monitor and enforce MAP (Minimum Advertised Price) compliance, address unauthorized sellers, and minimize MAP violations.
- Manage operational aspects of the Amazon platform, including tax settings, dispute resolution, and communication with Amazon support.
- Conduct minor graphic design tasks using Canva, including resizing images, cropping, and text additions to support Amazon initiatives.
- Other duties as assigned
Key Qualifications
- Passion for/excellence in analytics, demonstrated ability to dive deep into metrics of Amazon and continually iterate on and improve our approach and results
- Competitive drive to meet sales targets
- Collaborative mindset to work amicably with eCommerce Sales Director, the sales team and across internal departments
- Effective communication skills, both written and oral
- Direct management of Paid Amazon Advertising Campaigns experience not required but a plus
Education & Experience
- Bachelor’s Degree in a related area or equivalent experience
- 5 years of Amazon eCommerce channel experience including management of Seller Central, Brand Registry and Brand Stores on Amazon
- Minimum 3 years of sales channel management experience.
- Experience working in a Consumer-Packaged Goods (CPG) industry is strongly preferred
Don’t meet every single requirement? At Skratch Labs, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Position Definition
- The Amazon Sales Manager is a full-time salary position, based in Boulder Colorado, reporting to the eCommerce Sales Director.
- Hybrid in-office and remote work policy where Skratch Labs employees will be in person in the office on Tuesdays and Wednesdays to foster connection and collaboration but the remaining days, work location, and schedule are flexible.
- Benefits include a medical/dental/ vision stipend, trust-based Unlimited time off, paid holidays, 401(K), employee profit sharing, monthly product stipend, and a positive and inclusive work environment.
Application Instructions: If this describes and inspires you, please complete a 10-minute survey (https://go.cultureindex.com/s/C2B5DD0000) and send your resume and a short description about why you’d be a great fit to jobs@skratchlabs.com. Please put “Amazon Sales Manager” in the subject line
