VP of Brand

Posted 2.12.24
Location
Remote

Our mission: to eliminate every barrier to mental health. 

Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person  — whether that’s meditation, coaching, therapy, medication, and beyond. 

Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.

As VP of Brand you will own our strategy on how to build a category leading brand in healthcare, and inspire millions around the world to take action on their mental health journey. Reporting directly to the CMO, you will partner closely with the csuite to establish our brand commitments, build and create stories that inspire and lead the brand function for Spring Health. This is a highly visible role with a big responsibility that spans content, creative, comms and social. You will be expected to build our brand effectively, develop a world class brand organization and do so in a category that is ripe for disruption.

 

What you’ll be doing:

  • Working closely with our CEO and CMO to build, create and deliver a global brand that inspires millions of people to take action on their mental health journey.
  • Lead our brand strategy across brand identity, brand management, brand distribution and brand governance.
  • Develop and lead our content strategy and team to ensure our stories are novel and accomplishing the business objectives we aim to achieve.
  • Steer our creative organization ensuring our designs, video production and brand campaigns are both beautiful and effective.
  • Lead our PR/Comms strategy, and partner closely with our agency landscape to ensure we are leading the most important narratives in mental health and behavioral health.
  • Develop a measurement framework that works for our season and stage, and ensure our brand efforts are growing both more impactful and efficient over time.
  • Work closely across other organizations at Spring Health to champion our brand standards, brand strategy and stories.

 

What we expect from you: 

  • 8+ years of experience leading a brand strategy and function
  • Experience creating and growing a category leading brand that inspires action
  • Strong team building skills across content, comms, design, and social media
  • Proven track record of building category leading conversations and developing brand campaigns that drive business results
  • Results-oriented mindset and comfort in partnering to develop measurement frameworks to drive operational excellence. 
  • Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.
  • The ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.

 

Why you’ll like working at Spring Health:

  • High caliber team: make an impact on something that truly helps people alongside an incredible team
  • Big mission: we’re revolutionizing the mental health industry
  • Big market and big upside in sales: Our product has strong product-market fit in a huge market with strong demand
  • The challenge: make a big impact by joining a fast-growing team in its early stages
  • We care about diversity: diversity allows us to build an excellent patient experience. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

 

In addition to finding people who are truly excellent at what they do, we take our values at Spring Health seriously:

Members Come First We are genuine member advocates.

Move Fast to Change Lives We build with urgency and intention.

Take Ownership We extend trust and hold ourselves accountable.

Embrace Diverse Teams & Perspectives We find strength in the diversity of cultural backgrounds, ideas, and experiences.

Science Will Win We will achieve impact by innovation and evidence based frameworks.

Candor with Care We are open, honest and empathetic.

 

The target salary range for this position is $187,200-$256,100, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What to expect working here:

  • You will be held accountable to an exceptionally high bar and impact
  • This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
  • You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
  • You will create processes & products that have never existed before
  • You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
  • Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

  • You get to be surrounded by some of the brightest minds in the field  
  • You get to learn and grow at an extremely accelerated pace
  • You will experience transparency, integrity, &  humility from leadership 
  • You will be empowered to constantly challenge the status quo
  • You get the space to experiment & innovate
  • You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
  • You will become more resourceful and resilient
  • You get to be part of a winning team that opens doors in the future

Benefits provided by Spring Health:

Your Total Health:

  • Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
  • Numerous yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • 10 allocated sick days per year
  • Flexible paid time off in addition to 12 paid holidays throughout the year
  • Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
  • Sabbatical Leave: When you’re a Team Member at Spring Health and hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave. 

You And Your family:

  • 4-4.5 months of fully paid parental leave
  • Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

Supporting you financially through:

  • Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
  • On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
  • Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

  • Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
  • Focus Fridays: no meetings, no distractions, just time for you to get work done.
  • Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
  • Up to $1,000 Professional Development Reimbursement per calendar year.
  • $200 per year donation matching to support your favorite causes

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

The future of health and fitness, all in one newsletter.
Sign up to get the latest industry trends, news, and tech delivered straight to your inbox.

    No thanks.