Senior Social Media, Community Manager

Posted 6.26.24
Bellevue, WA
Salary Range

We are seeking an experienced Sr. Social Media Community Manager to join our team to own and grow Viome’s social media accounts and communities. This role will work with the marketing, content, and design team and is responsible for evolving and driving a best-in-class social program at Viome, overseeing the evolution of our social content strategy, developing breakthrough campaigns (proactive and reactive), and building our strategy for our community engagement and advocacy efforts. This candidate will maintain a pulse on culture within our industry and beyond and oversee our reactive and disruptive social strategies–- ultimately positioning Viome as one of the world’s most culturally relevant, engaging, and memorable brands. This is a full-time role at our office in Bellevue, WA.

Key Areas of Responsibility

    • Lead and manage social media strategy, creation, production, and publication for all Viome social channels and initiatives.
    • Manage, create, develop, and oversee social media strategy, social content production, copy, creative, and calendar (daily/weekly) across all existing and new Viome social platforms (e.g., Facebook, Instagram, Linked In, YouTube, TikTok, Twitter, Pinterest, etc.) with engaging current content trends, best practices, influencers, and experts.
    • Manage the delivery of marketing, creative, digital, brand, and broadcast assets for social platforms.
    • Collaborate with internal team members (e.g., writers, multimedia producers, digital media) to ensure that social media platforms are executed promptly and accurately.
    • Communicate core brand messaging and support overall marketing efforts (such as campaigns, product launches, brand events, and PR or influencer activations).
    • Maintain Viome tone brand experience, tone of voice, and design guidelines across all social media platforms.
    • Grow social media audiences and increase engagement across all channels.
    • Partner with internal team members to support, grow, and feature our content creator, social influencer, ambassador, and affiliate community through our social channels
    • Collaborate with internal team members to monitor and manage our social community through timely responses to customer/member messages (in partnership with customer service teams and business partners).
    • Partner with internal team members to cultivate our member community with effective strategies for community growth and enhanced engagement.
    • Host and support virtual social and community education events and cover key signature events in real-time.
    • Support and facilitate our testimonial program and member story curation process.
    • Serve as the main point of contact for the Viome social team, staying current on all available social opportunities and new technologies.
    • Collaborate with various departments to ensure social support on all companywide initiatives.
    • Generate monthly statistical reports with social analytics and trends to track growth, regularly making recommendations, updates, and improvements to the social platforms based on your findings.
    • Monitor, analyze, and report on social listening and community insights and capture online reviews, customer feedback, and customer sentiment.All other duties as assigned.

Qualifications: Experience / Knowledge Required

    • Bachelor’s degree or equivalent education in media, communications, marketing, or health and wellness.
    • At least five years of experience in digital and social media marketing, with content creation, copywriting, and social media and community management as core responsibilities.
    • Strong knowledge and understanding of key social media platforms and best practices, including, but not limited to, Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat, Threads and new platforms.
    • Experience building, executing, and scaling social-first marketing programsExpert understanding of social and cultural trends, platforms, audiences, reporting, and paid tactics.
    • Social content creation, including photography, video, video editing, and post-creative strategy; there is production support; however, a strong ability to capture content directly is a requirement.
    • Solid understanding of the ‘always on’ approach to social media, constantly monitoring and responding to channel and business needs.
    • Experience distilling social data and content insights into actionable strategies to inform business goals.
    • A proven track record in designing, launching, and maintaining community programs and using social media to build and strengthen customer relationships.
    • Robust experience hosting and participating in virtual events.
    • Experience with social listening platforms and ability to use data-driven social listening and tracking tools such as Meta Business Suite, Sprout, etc.
    • Detail-oriented and results-driven with the ability to work in a fast-paced environment, under pressure, and adhere to tight schedules.
    • Excellent project management skills to oversee multiple video projects from concept to delivery.
    • Creative thinking with a growth mindset, and always ready to adapt and innovate with new tools, concepts, platforms, and processes for video content.
    • Physical ability to lift and maneuver production equipment.
    • Ability to work extended hours and flexible schedule, including nights and weekends, as needed.
    • Must be willing to work in the Bellevue office in a hybrid capacity.
    • Self-motivation, strong organizational skills, and extreme attention to detail.
    • Strong interpersonal communication skills (verbal, written, etc.).Proficient in English.

Bonus Experience

    • Influencer and Content Creator Management
    • Copywriting, Scriptwriting
    • Well-versed – or very curious about – the health and wellness space.
    • SEO expertise.
    • Knowledge of Photoshop + Premiere Pro.
    • Social Media Management platforms such as Sprout Social, Dash Hudson.
    • Desire to learn about DTC marketing and combine data-driven results with sleek and professional aesthetics.

$85,000 – $125,000 a year

At Viome, we are committed to pay transparency and equity. We comply with Washington State’s Equal Pay and Opportunities Act (EPOA) and believe in providing fair and equitable compensation to all of our employees.We believe that transparency in pay is essential to promoting fairness and accountability in our workplace. Therefore, we will provide candidates with the salary range for this position during the interview process. We also welcome and encourage candidates to discuss their compensation expectations with us during this process.We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We value diversity, equity, and inclusion and are committed to creating a workplace that reflects these values.

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