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About PushPress
PushPress is building the Intelligent Industry Ledger for boutique fitness.
We’re transforming how boutique gyms operate — and how the entire $100B fitness industry connects, transacts, and grows. Trusted by 5,000+ gyms and 500,000+ members, PushPress processes over $500M annually and is backed by Altos Ventures and Mucker Capital.
We’re evolving from a traditional business system of record into an AI-powered Industry Ledger — an intelligent infrastructure layer that brings order to a highly fragmented boutique fitness industry. By unifying disconnected operators, workflows, and data into a single platform, we’re enabling faster decisions, new business models, cross-gym collaboration, and network effects that increase the value of every studio in our client base.
We’re a global team of builders, operators, and fitness fanatics on a mission to level the playing field for fitness entrepreneurs. If you’re ready to help reshape an industry — let’s talk.
Position Overview
We are seeking an exceptional Product Marketing Manager to join our talented team and make a meaningful impact across our growing product portfolio. As the second PMM hire at PushPress, you will collaborate closely with Product, Engineering, Sales, CX, and Marketing to craft and execute go-to-market strategies that drive adoption, engagement, and growth. You will play a key role in shaping how we position and launch new products, enter new verticals, and enable both product-led and sales-led growth. The ideal candidate is a world-class product marketer who brings a strong strategic lens to their work — while being hands-on in building programs, messaging, and campaigns that connect with our customers and move the business forward.
What You’ll Do
- Own the go-to-market and adoption strategy for key product areas — including positioning, messaging, launch planning, enablement, and scalable adoption playbooks
- Translate product innovation into customer value by partnering closely with Product, Engineering, CX, Sales, and the broader Marketing team.
- Uncover customer and competitive insights and transform them into compelling narratives and differentiated messaging that resonates across channels
- Equip Sales and Enablement teams with the right assets, talk tracks, and training to effectively communicate value and close deals
- Define and track success metrics for product marketing efforts — including demo conversion, product adoption, campaign performance, and new logo acquisition
- Lead user research and feedback loops to gather insights and identify opportunities to refine GTM strategies and improve customer engagement
- Drive end-to-end product storytelling across every touchpoint — from in-app copy and working with Lifecycle on emails to supporting Content in the development of webpages, and beyond
- Act as a strategic partner to GTM teams to support launches, scale adoption, and tailor efforts for multiple product lines and vertical-specific initiatives
What You’ll Need
- 5+ years in B2B SaaS product marketing at companies with well-established GTM practices
- Experience supporting multiple product lines across both product-led and sales-led growth motions
- A track record of successful product launches and adoption programs
- Comfort rolling up your sleeves in a startup-paced environment with aggressive OKRs and evolving processes
- Strong collaboration chops — you’ll work cross-functionally with PMs, Eng, Sales, Marketing, and CX
- Excellent communicator and storyteller — you’re equally fluent in data, product value, and customer benefit
- Bonus: Familiarity with the fitness/wellness space or tools supporting SMBs
