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400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
About Flo
Flo is the world’s leading female health and well-being platform, helping millions take control of their health through personalized, science-backed insights. We’re on a mission to build a better future for female health – and social content is a key growth lever, helping us build awareness, connect with the community, and bring millions of new users into the Flo ecosystem.
The Role
We’re looking for a freelance content creator/producer based on the US East Coast who can film themselves, bring a strong on-camera presence, and create scroll-stopping, engaging content. This person should have a proven track record of growing social accounts, be deeply tuned into Gen Z internet culture, and know how to create videos that rank, resonate, and build community.
Beyond content creation, this freelancer should be comfortable managing and collaborating with other creators & medical spokespersons, leading shoots, and leveraging a network of editors, videographers, and collaborators to scale production when needed.
Key Responsibilities
- Content Creation: Film, edit, and publish content (TikTok, IG) that builds community, drives engagement and growth
- Educational Storytelling: Transform complex health and wellness topics into engaging, snackable content that’s easy to digest, highly shareable, and builds both awareness and trust.
- Community Management: Reply to comments, engage in outbound commentary on relevant content
- Trend Spotting: Identify cultural moments early and transform them into brand-relevant, impactful storytelling.
- Production Leadership: Manage small-scale shoots, coordinate with other creators, and oversee freelance editors/videographers to ensure high-quality delivery.
- Collaboration: Work closely with Flo’s in-house teams (London-based) to build a social calendar and align content with brand & product goals while keeping it social-first.
- Analytics & Iteration: Track performance metrics, learn what works, and optimize content accordingly.
Profile We’re Looking For
- US-based (East Coast)
- Proven track record of growing accounts and creating engaging, viral content.
- Strong ability to self-film, confident working solo, reacting quickly to relevant trends, without heavy production support.
- Culturally fluent in US Gen Z internet culture.
- Comfortable managing other creators and production workflows (briefing editors, creators, videographers, running shoots) when needed.
- Has an established network of freelance editors, videographers, and creative collaborators.
- Experience in health & wellness content is a strong plus.
- Independent, proactive, and thrives in a fast-paced environment.
Contract Details
- Freelance, 40 hours per week, 3 months required. Likely to be extended.
- Remote, East Coast US preferred.
- Compensation based on experience and project scope.
#LI-DL1
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
