Creative Copywriter

Overview:

Fleet Feet believes running changes everything. We’re passionate about connecting with our customers and communities through authentic storytelling and impactful brand experiences. As Creative Copywriter, you’ll be the master of words and ideas—bringing Fleet Feet’s voice to life through compelling, memorable copy. From headlines to campaign concepts, you’ll craft copy that connects with audiences, drives engagement, and ensures our brand shows up consistently across every touchpoint. If you thrive on creativity, collaboration, and strategy, this role is for you.

Apply now and help us inspire the runner in everyone.

Responsibilities:

• Act as a steward of Fleet Feet’s brand voice, ensuring all copy is consistent, authentic, and on-brand.

• Write concept-driven copy for multi-channel campaigns, including advertising, ecommerce, email, social media, and in-store signage.

• Collaborate with the Creative Director and designers to develop campaign concepts and headlines that work across platforms.

• Partner with marketing, retail, digital, and product teams to translate business objectives into clear, persuasive messaging.

• Develop high-impact slogans, taglines, calls-to-action, and performance-focused copy tailored to audience segments.

• Adapt tone and messaging for different audiences and channels while maintaining brand integrity.

• Participate in brainstorms and creative kickoffs, contributing ideas and shaping campaign messaging early.

• Uphold Fleet Feet’s copy standards and editorial style guide.

• Manage multiple projects and priorities while maintaining creative excellence.

• Review and edit copy for clarity, accuracy, and alignment with brand standards.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field—or equivalent experience.

• 5+ years of professional copywriting experience in an agency or brand marketing environment.

• Proven ability to write creative, persuasive, and on-brand copy across multiple formats and channels.

• Experience developing campaign concepts and performance-driven creative.

• Understanding of integrated marketing and adapting messaging across print, digital, and retail.

• Strong presentation skills and the ability to sell creative ideas to stakeholders.

• Highly organized with the ability to juggle multiple priorities in a fast-paced environment.

• Proven track record collaborating with designers and creative teams to build cohesive campaigns.

• Passion for storytelling, creativity, and connecting with diverse audiences through the power of running and movement.

Why You’ll Love It Here:

• Make an impact by shaping the voice and storytelling of a nationally recognized brand.

• Work with a collaborative, innovative, and growth-minded creative team.

• Opportunity to blend creativity and strategy in a role that touches every aspect of the customer experience.

• Join a company that values inclusivity, community, and the transformative power of running.

Benefits:

At Fleet Feet, we provide more than just a job. We offer opportunities to thrive, grow, and make a meaningful impact. Here’s what you can look forward to:

• Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more
• 401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)
• Training and advancement opportunities across the Fleet Feet brand
• Professional development programs, including mentorship, employee resource groups, and monthly learning sessions
• Community involvement and service initiatives supporting local engagement
• Discounts on training programs and products
• Supportive, passionate teammates who live the mission every day
• See the full offering in our Fleet Feet Benefits Summary for full-time employees working 30+ hours/week

Equal Opportunity & Reasonable Accommodations:

We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.