Manager, Strategic Analytics (Customer Engagement)

About the Role:

Little Spoon was founded on the belief that today’s parents are different – equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that delivers on what the modern parent deserves. And we’re at a very exciting growth stage— we’re the #1 online baby and kids food brand in the US, and made our foray into retail last fall – nationwide at Target!

At Little Spoon, data isn’t just numbers on a screen—it’s the fuel that helps us revolutionize how a generation of parents feeds their kids. As we continue to scale, we’re looking for a Manager, Strategic Analytics (Customer Engagement) to provide actionable insights as we work to constantly improve our retention strategy.

This isn’t a role for someone who just wants to “watch” the data; you’ll be in the driver’s seat.  You’ll report to the Director of Strategic Analytics, but you’ll work cross-functionally with teams across the company to help improve the customer experience.  You will turn complex behavioral patterns into the roadmap that keeps our customers engaged. From cracking the code on churn to optimizing the customer journey, you’ll bring the rigor and speed needed to make sure every Little Spoon family has a seamless, joyful experience.

What You’ll Do

• Be the Strategic Partner: Act as the primary analytics partner for the Customer Engagement group, working across Lifecycle Marketing, Digital Product, and other teams to translate business questions into data-driven roadmaps.
• Drive Retention & Engagement: Apply statistical modeling techniques, such as regression, to identify behavioral drivers of churn and surface actionable opportunities to improve customer lifetime value (LTV).
• Own the Data Lifecycle: Manage and update dbt models to ensure our customer engagement data is clean, reliable, and ready for analysis. 
• Build Intuitive Dashboards: Build and maintain high-impact Omni dashboards that move beyond vanity metrics, providing teams with the data and insights they need to succeed.
• Champion Experimentation: Lead the design, execution, measurement, and socialization of A/B tests aimed at increasing engagement and reducing churn.
• Influence Strategy: Deliver clear, compelling “so what” insights to leadership, ensuring that every strategic decision is backed by rigorous data and a deep understanding of our customers.

What You’ll Bring

• A Strategic Mindset: You don’t just pull reports; you define the right questions to ask and can connect data to real-world business outcomes.
• Full-Stack Analytical Skills: You are comfortable moving from raw data in BigQuery, to transformed models in dbt, to insightful dashboards in Omni.
• A Bias for Action: You thrive in a fast-paced environment and have a pragmatic approach to analysis that balances speed with accuracy.
• Data Storytelling: The ability to translate complex statistical concepts into clear, actionable narratives for non-technical stakeholders and executives.
• Collaboration & Curiosity: You are a strong partner for your cross-functional teams, known for your proactive problem-solving and desire to dive deep on the details of customer behavior.

What You’ll Need

• 5-7+ years in data analytics, with a strong track record of business impact at DTC, eCommerce, or subscription-based business. Experience with website / digital product analytics and a history of successfully generating actionable insights from web and product event data
• Expert-level SQL and experience managing data transformations within dbt.
• Obsession with leveraging AI to move faster and smarter, and experience experimenting with and using AI tools (Claude, Devin, Pecan, etc.) to be a force multiplier for efficiency and insights. 
• Modern Data Stack Knowledge: Hands-on experience with BigQuery (or similar cloud data warehouses) and a passion for building scalable data models.
• Visualization Expertise: Experience building intuitive, high-impact dashboards and explorations in Omni (or similar tools like Looker or Tableau).
• Statistical Foundation: Strong grasp of statistical significance and extensive experience supporting rigorous A/B testing. Working knowledge of regression modeling, including how to control for confounding effects.

How You’ll Stand Out

• Email Data: Experience with analyzing email campaign data, like Braze, to help inform improvements to communications.
• Python / R: Ability to use Python / R to create statistical models that synthesize patterns in our data into actionable narratives.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.

Here’s what you can expect when you join the Spooniverse:

🥄 Equity

Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their total compensation.

🩵 Comprehensive Health Coverage

We offer medical, dental, and vision plans with a variety of options to fit your needs.

💸 401(k) with Company Match

We match 100% of your contributions up to 5% of your salary — with no waiting period.

🌴 Flexible PTO + Holidays

In addition to 11 company holidays, we offer flexible paid time off (no set cap) for full-time employees.

👶 Paid Parental Leave

We’re proud to support new parents with at least 12 weeks of paid leave (and up to 18 weeks for birthing parents). Available after 6 months of full-time employment.

📖 Learning & Development

$250 per quarter to invest in your growth — whether that’s coaching, courses, or your next great read.

🍌 Little Spoon Perks

$200 Welcome to the Team credit

50% off recurring code for your own account

20% off recurring code to share with close friends & family

About Us: 

Little Spoon is the leading direct-to-consumer kid’s food brand on a mission to make parents’ lives easier, and kids healthier through high-quality, accessible feeding solutions from baby’s first bites through the big kid years. Since 2017, the company has delivered more than 60 million meals, helping to simplify the lives of hundreds of thousands of parents across the U.S. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.

Recent accolades include:

🏆 Inc. Best Workplaces

🚀 Inc. 100 Fastest Growing Companies

🫶 Fast Company Brands That Matter

🤩 EY Entrepreneur of the Year Finalist

If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.