Director, Lifecycle Marketing

Posted 3.19.24
New York, NY

About Us

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.

With an exceptional efficacy rate, the world has taken notice — we’ve raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.

This is a hybrid role, requiring 3 days per week in office in NYC

About The Role

As the Director of Lifecycle Marketing, you will play a pivotal role in driving customer engagement, retention, and loyalty throughout their journey with our company. You will lead the development and execution of strategic lifecycle marketing initiatives, leveraging your expertise in CRM and lifecycle platforms to deliver personalized and impactful experiences for our customers. Working cross-functionally with teams across the organization, you will oversee the end-to-end customer experience, from acquisition to retention, utilizing data-driven insights to optimize campaigns and drive business growth. 

How You’ll Make an Impact:

  • Oversee the implementation and rigorous optimization of lifecycle marketing strategies using CRM and lifecycle platforms.
  • Lead the lifecycle marketing team, including hiring and mentoring future retention marketing leaders
  • Use deep familiarity and expertise with marketing software to drive subscription and recurring revenue-based marketing initiatives.
  • Demonstrate strong proficiency in data management and reporting, ideally including SQL, ETL, and data transformation techniques.
  • Collaborate with the technical teams to ensure seamless integration and operation of marketing automation tools.
  • Develop and execute email, SMS, and push notification campaigns.
  • Direct end-to-end customer experience initiatives to enhance customer satisfaction and loyalty.
  • Analyze key metrics such as lifetime value (LTV), reorder rates, upgrade rates, cancellation rates, and churn to drive actionable insights and optimize marketing strategies.
  • Conduct cohort analysis to identify trends and patterns in customer behavior and engagement.
  • Demonstrate a creative and technical aptitude to innovate marketing strategies and campaigns.

We’re Excited About Your:

  • 8+ years experience managing high-performing teams in a high growth environment.
  • Demonstrated track record of success in lifecycle marketing roles, preferably in e-commerce and/or subscription-based industries. Prior experience at Director level preferred.
  • Deep understanding and hands-on experience with CRM and lifecycle platforms, including Klaviyo, Attentive, Braze, and others.
  • Proficiency in data analysis tools and techniques.
  • Strong cross functional leadership and communication skills, with the ability to collaborate effectively across teams.
  • Experience working with subscription-based business models and managing customer lifecycle journeys.
  • Knowledge of Looker, Tableau, or similar data visualization tools is a plus.
  • Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.
Pay Transparency
$175,000$200,000 USD

A Few of Our Perks and Benefits:

  • 💵 Competitive compensation with an exceptionally generous equity package
  • 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
  • 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
  • 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
  • 📈 401k to help you plan for the future
  • 🏖 Flexible PTO because we respect the need for work/life harmony
  • 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
  • 💊 Unlimited (yes, unlimited) Thesis nootropics
  • 🎓A strong emphasis on promoting from within and personal development
  • 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
  • 🌎 International work week
  • 🏢 Hybrid work model

Our Values:

  • Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential. 
  • Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
  • Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
  • Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.
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