Growth Marketing Associate

Posted 3.29.24
New York, NY

Why Charlie Health?

Young people across the nation are grappling with a mental health crisis characterized by escalating rates of depression, anxiety, trauma, substance use disorders, and suicide. Individuals who seek support are met by geographical and financial barriers, driving increased urgency for a new approach to behavioral health treatment.

At Charlie Health, our mission is to connect the world to life-saving mental health treatment. Our treatment programs combine curated peer groups, individual therapy, and family therapy into personalized, evidence-based treatment plans to provide long-term healing from home. By prioritizing connections among young people with shared mental health experiences and goals, Charlie Health fosters sustainable healing and achieves industry-leading clinical outcomes, with over 90% of our clients seeing improvement in their most severe mental health symptoms.

Every member of the Charlie Health team is fueled by an unwavering passion for our mission. If you share this commitment, we invite you to join us in making a tangible impact on the mental health landscape.

About the Role

Charlie Health is seeking a Growth Marketing Associate that will drive growth at Charlie Health through the use of performance marketing. Reporting to the Sr. Manager of Growth Marketing, the Associate will play a key role in how Charlie Health reaches and engages with our high priority audiences. This individual will drive the execution and optimization of our paid channels and act as a trusted partner to cross functional teams including our Growth Strategy, Admissions, Outreach, and Talent teams in driving collective goals. An ideal Growth Marketing Associate will use a balance of analytical rigor, execution ability, and creativity to achieve our goals.


  • Own our SEM channel, leading ad creation, keyword discovery, budget management, and campaign strategy
  • Assist in our paid social channels, including creation of new ads, targeting, and budget management
  • Conduct A/B tests in platform to help identify opportunities for campaign performance improvement
  • Ideate and brief in new marketing copy and assets with our Content and Design teams
  • Perform ongoing performance and data analysis, maintaining dashboards and reporting on performance on a weekly and monthly basis
  • As needed, assist in the launch and testing of new marketing channels
  • Partner with our web developer on creation, optimization, and testing of new and existing paid landing pages
  • Partner cross functionally with our Growth Strategy and Care teams, ensuring our paid strategy aligns with overall growth and care goals
  • Stay up to date with industry trends, cutting edge techniques and tools, and competitive monitoring across SEM and social


  • Bachelor’s Degree in marketing, business, or other quantitative discipline
  • 2+ years hands on experience with SEM
  • Familiarity with paid social media marketing, direct experience a plus
  • Experience analyzing performance of marketing campaigns, including core platform metrics as well as down-funnel business impacts
  • Experience analyzing data in Microsoft Excel and other reporting tools
  • Experience with Google Analytics
  • Ability to thrive in a fast paced, high-growth startup environment
  • Demonstrated ability to communicate across teams and levels within an organization
  • Exceptional organization, project management, and attention to detail
  • Able to work a hybrid schedule of 4 days/week in our NYC office and located within 75 minutes’ commuting distance of the office


Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

Additional Information

The total target cash compensation for this role will be between $85,000 and $125,000 per year at the commencement of employment. However, pay will be determined on an individualized basis and will be impacted by location and number of years of experience. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID

Our Values

  • Connection
    • Care deeply
      • We care personally about every single person in the Charlie Health ecosystem: our clients, providers, and team members alike.
    • Inspire hope
      • We inspire hope with every interaction, reminding our clients that we truly and unconditionally believe in them.
  • Congruence
    • Stay curious
      • We ask “why” five times before we’re satisfied with the answer. We don’t stick to the status quo; we challenge our assumptions and remain humble.
    • Heed the evidence
      • Above all, we’re results-oriented. When we find data that calls our original plan into question, we modify or pivot.
  • Commitment
    • Act with urgency
      • We work as swiftly as possible. The mental health crisis is relentless, and so are we.
    • Don’t give up
      • Our clients don’t give up and neither do we. Persistence is our superpower.


Please do not call our public clinical admissions line in regard to this or any other job posting.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from email addresses. Legitimate emails will never originate from,, or other commercial email services.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.

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